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As per the article in Consumer Insights 2-1, Unilever Adopts to Sell Laundry Products Globally, Explain how might generational influences affect the adoption of washing machines even after economic conditions make them low-cost? Also, what other qualities beyond price and form (bar versus powder) do you think Unilever has had to adjust to meet different needs/wants/preferences across different markets? Lastly, which core value is connected to sustainability and green marketing? Does this value vary across countries and cultures?
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