Terms in this set (24)
Time is scarce for every individual. This scarcity forces people to choose the best option which is normally either the quickest of the most worth while option so not to waste our time. An example of this is microwaving ramen or hot cereal to eat instead of cooking for a long time making something like chicken or tacos.
A specific amount of satisfaction that you get when you make a choice. As you continue with your choice weather it be going swimming or eating food, the individual asks themselves how much did this satisfy me. Slowly the satisfaction will go down until the individual feels its time to stop because they are no longer getting anything from doing that action.
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