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marketing test 2

Terms in this set (35)

in the maslow hiearchy of needs, those needs that are conerned with love and friendship are referred to as _____ needs
social
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as
perceived risk
consumers purchases are often influenced by the views, opinions, or behaviors of others. two aspects of personal influence that are important to marketers are opinion leadership are
...
subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as
subcultures
business-to-business marketing refers to
the marketing products and services to companies, governments, or non-for-profit organizations for use in the creation of products that they can produce and market to others
all of the following are organizational buyers except which
...
the service market sells diverse services such as legal advice, auto repair, and dry cleaning, and this market represents 75 percent of all industrial firms. which of the following is another such service firm
financial
european style furniture (ESF), headquartered in New York, acquires fine furniture from several high-quality manufacturers in Europe and enjoys exclusive distribution rights from them to sell to furniture stores throughout the United States. In this context, ESF is most likely classified as
a reseller
The North American industry classification system (NAICS)
...
derived demand refers to
...
firms marketing consumer products or services often try to reach thousands or millions of individuals or households. firms selling to organizations
are restricted to far fewer buyers
the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers is referred to as
organizational buying behavior
which of the following statements about the dynamics of world trade is most accurate
china, the US, and Germany far outpace other countries in terms of imports and exports
government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as
tariffs
when firms originate, produce, and market their products and services worldwide, it is referred to as
...
the clandestine collection of trade secrets of proprietary information about a companys competitors is referred to as
economic espionage
what is considered normal and expected about the way people do things in a specific country is referred to as
customs
a countrys income distribution is important because it gives a more reliable picture of a country's ________ than just per capita income alone
...
a global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as
...
a global marketing entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control and profits of the new company is referred to as
a joint venture
which of the following countries is the worlds leading importer
...
A(n) ______ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences
...
which of the following statements about how women buy new cars today is most accurate
...
an external search for product information is likely to occur when
...
at which stage of the organizational buying decision process would a firm use key organizational buying criteria such as price, quality, delivery time, and technical capability to select a supplier
...
Obtaining primary and secondary data would take place during which stage of the five-step marketing research approach?
collect relevant information
effective decision-markers rely on criteria or standards known as _____ that are used in evaluating proposed solutions to a problem
...
Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach?
develop the research plan
in marketing research _______ involves generalizing the results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions
...
all of the following are examples of marketing outcome data except which
...
by _______ IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores
...
"what do you like most about target" followed by several lines for a response is an example of which type of marketing research question
open-ended
When Procter & Gamble acquired the old spice brand, it decided to reposition the brand by using different television and print advertising to see whether sales would increase. the level of sales is the ______ in this experiment
dependent variables
marine mindland bark sent market researchers door-to-door in the neighborhoods surrounding its branch banks. each researcher wanted to spend 15 minutes talking with a head of the household about his or her savings accounts to discuss why he or she did not also have checking accounts and credit cards with the bank. marine midland researchers were using ______ to collect these data
individual interviews
data mining refers to
companies use software and research to find patterns
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