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An organization on cycling safety visits an elementary school and gives a presentation on the importance of wearing helmets while riding a bike. After listening to the presentation, which action indicates that an exchange of valuable ideas has taken place?
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An organization on cycling safety visits an elementary school and gives a presentation on the importance of wearing helmets while riding a bike. After listening to the presentation, which action indicates that an exchange of valuable ideas has taken place?
The students decide to wear helmets while bicycling.
River North Art Gallery, known for selling paintings, recently began offering appraisals of customers' art collections at minimal charge. River North is
expanding from offering just goods to also offering services.
________ represents all the activities necessary to get the product to the right customer when that customer wants it.
Place
Marketing channel management is also known as
Supply Chain Management
During the ________ era, manufacturers and retailers recognized they needed to give their customers greater value than their competitors did.
value-based marketing
The idea that a good product will sell itself is associated with the ________ era of marketing.
Production-oriented
One of the benefits of using customer data to identify customers better is that attention to customer needs and wants will likely result in
long-term relationships.
Companies have turned to social media for marketing products and there is still huge growth potential in this area considering that about _______ of the world's population currently uses Facebook.
30 percent
A university recently began holding regular coffee-hour discussions with current and prospective students and surveying all new and alumni students regarding educational needs and desires. These actions reflect how the university is striving to become more value-driven by
building relationships with customers.
As owner of a retail franchise food store, Belinda purchases supplies based on specials advertised nationally throughout the franchise system. One Monday, she was surprised to find customers asking for specials she hadn't been informed of in advance. The franchise company failed to live up to the value-driven activity of
sharing information across the organization