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QZQZ 5

Terms in this set (20)

When Kimberly-Clark introduced rolls of toilet paper without the cardboard core, what social trend did this product respond to?
green marketing
A regional foodbank works in cooperation with three local grocery stores and a meat market to supply food to underprivileged families. The grocery stores and meat market are examples of
corporate partners.
A marketing director is developing a promotional campaign for a new fitness program. Before initiating the campaign, the marketing director will need to assess competitors' strengths, weaknesses, and likely reactions to the firm's
promotional activities.
Which group is practicing greenwashing?
A company donates money to a school reading project so it can advertise itself as environmentally friendly.
To target customers, marketers use generational cohorts, which are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.
purchase behaviors
Nancy is considering using a radio commercial in the U.K. that was designed for her company's U.S. markets. Which cultural aspect should she take into account when making this decision?
Language
Insight Guides, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. These books educate travelers about a country's
Culture
Which statement about income as a demographic variable is accurate?
The top one percent of the United States population have assets almost as much as those in the 50 to 90 percent group.
Political candidates are notorious for appealing to the different beliefs and values of potential voters in different areas of the country. These politicians are appealing to differences in
regional culture.
A generational cohort is a group of people who
have similar purchase behaviors because they have shared the same stage of life.
After conducting some targeted research and learning that most of its current customers were females, XYZ company designed a new children's stroller that would appeal more to men to broaden its appeal: a high-tech, black-and-chrome version with dirt bike tires. This research was based on
demographic data.
What is included in a firm's macroenvironment?
Culture
For some products, marketers can combine education level with other data like occupation and income to obtain
predictions of purchasing behavior.
Marketers in the United States are paying increasing attention to ethnic groups because
approximately 80 percent of all American population in the next 20 years is expected to come from minority groups.
Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through
increased choices.
Dove soap campaigns promote greater health and wellness in their communication strategies by advocating that people should embrace "real" beauty. Further, Cheerios states on its packaging that is it gluten free. These are responses to a ________ trend that surrounds health and wellness concerns.
Social
Forty percent of all food in the United States goes uneaten, which translates to a monetary value of about $162 billion, including 58 billion meals wasted annually. This illustrates the need for a focus on which social trend?
efficient utilization and distribution of food
Advertisements for Subway's Fresh Fit for Kids meal state that all meals are under 600 calories and feature a child being active, swinging on a tire swing. This ad is in direct response to which social trend?
health and wellness
Amazon's Alexa is just one of many examples of how companies are using _______ in their marketing efforts.
artificial intelligence
A company wants to free up some of its employees for other tasks and decides to automate the warehouse by using programmed machines to pick items to be shipped. Which technological advancement is the company using?
Robotics
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