MARKETING

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In class, we heard that the Baby Boomer generation lost their status as the nation's largest living generation in:
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Terms in this set (18)
In class, we heard that the Baby Boomer generation lost their status as the nation's largest living generation in:
2015
In class, we looked at the environment elements of racial and ethnic diversity. Based on what we heard, which group is the largest minority group in the U.S.?
the Hispanic or Latino population.
In class, we heard about a change made by the Italian wine industry. What CREST factor did we hear was the key influence on the change?
Competition
The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the
Sherman Antitrust Act.
The use of coupons is a frequently used marketing tactic for which form of competition?
Group of answer choices
monopolistic competition
The Federal Trademark Dilution Act
Group of answer choices
prevents someone from using a trademark on a noncompeting product.
Internet-based technology facilitates an intranet for business communication within an organization and ________ to communicate with suppliers, distributors, and other partners such as advertising agencies.
an extranet
Which of these products is least likely to be concerned with having its name become generic?
All Sport Disk, because most people call it a Frisbee
Which of the following statements most accurately distinguishes between laws and ethics?
Ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts.
In class, we heard about marketers who miss opportunities by not understanding racial and ethnic diversity. One example seems to be that marketers do not realize __________________ drink bourbon.
African Americans
In class, we heard from one of our video guest lecturers, Don Kosec, on the impact of generational preferences on: Group of answer choicesthe use of landlines for phones.In class, we talked about the moral principles and values that guide the actions and decisions of an individual or a group. What is this the definition of?EthicsGeneration X consumers aregenerally supportive of racial and ethnic diversity.Prudential, a financial planning firm, offers retirement plans and wealth management advice. These products are most likely targeted toward which generational cohort? Group of answer choicesbaby boomersIncome used to buy luxury items such as a voyage aboard the Queen Mary 2 offered by Cunard referred to asdiscretionary income.The generational cohort described as self-reliant, supportive of racial and ethnic diversity, better educated than previous generations, but having less net worth is Group of answer choicesGeneration X.A time of declining economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as Group of answer choicesa recession.If a manufacturer grants a distributor the sole rights to sell a product in a specific geographic area it is called Group of answer choicesan exclusive territorial distributorship.