Test 2 review

PRSA Code of Ethics
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Terms in this set (27)
1. Professional associations
2. Specialized educational preparation to acquire unique knowledge and skills
3. A body of theory-based knowledge developed through research
4. Codes of ethics and standards of performance through a self-governing association of colleagues.
5. Autonomy in practice and acceptance of personal responsibility by practitioners
6. Recognition by the community of providing a unique and essential service
PR and personal informationpictures and statements in written materials could defame someone or invade their privacy.PR and privacyAddresses interference with the right of the plaintiff to be let alone. It is divided into four different torts: -Intrusion, Public disclosure, False light, AppropriationClosed system-Have impermeable boundaries. -Cannot exchange matter, energy, or information with environments. -Do not adapt to external change and eventually disintegrate.closed system in PR-Message placements in the media are all-powerful. -Organizations do not need to change themselves to solve their public relations problems.Open system-Have permeable boundaries. -Exchange inputs and outputs with environments. -Recognize and respond to environmental changes.open system in PR-Become part of top management. -Can influence organizational ideology. -Fulfill a communication and counseling and management role. -Utilize a "two-way symmetric" communication approachCommunication Modelsender, message, medium or channel, receiver, context of relationship, social environmentsenderdecodes meaning to messagemessageImpacts the communication processmedium or channelthe venue through which the message travels. (Interpersonal, mass media, hybrids)receiverdecodes meaning from messagecontext of the relationshipThe situation, or link, within which communication occurs; verbal and nonverbal communication matters.4 basic dimensions of relationship context:1. Emotional arousal, composure & formality 2. Intimacy & similarity. 3. Immediacy or liking 4. dominance - submissionsocial environmentCommunication affects and is affected by the social setting (e.g., families, groups, organizations)public opnionthe social process of forming, expressing, and adjusting ideas that affect collective behavior in situations5 Dimensions of Public Opinion1. social support (communication model) 2.direction (public's feelings towards issues) 3.intensity (how strongly the public feels) 4.stability (the amount of time the opinion is held) 5.informational support (how much knowledge on the topic the public has)Agenda Setting Theory-theory that the mass media can set the public agenda by selecting certain news stories and excluding others, thus influencing what audiences think about - Distinguishing between what we think about (cognitive) and what we think (opinion)