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15 terms

Consumer Behavior Chapter 12

STUDY
PLAY
Actual Self-Concept
"who I am now"
Extended Self
the self plus the possessions
Geo-Demographic Analysis
analyses are based on the premise that lifestyle, thus consumption, is largely driven by demographic factors
Ideal Self-Concept
"who I would like to be"
Independent Self-Concept
emphasizes personal goals, characteristics, achievements, and desires
Interdependent Self-Concept
emphasizes family, cultural, professional, and social relationships.
Lifestyle
how a person lives
Mere Ownership Effect
the tendency of an owner to evaluate an object more favorably than a nonowner
Peak Experience
an experience that surpasses the usual level of intensity, meaningfulness, and richness and produces feelings of joy and self-fulfillment
Private Self-Concept
"how I am or would like to be to myself"
PRIZM
the output is a set of 66 lifestyle segments
Psychographics
attempts to develop quantitative measures of lifestyle
Self-Concept
the totality of the individual's thoughts and feelings having reference to himself or herself as an object
Social Self Concept
"how I am seen by others or how I would like to be seen by others"
VALS
provides a systematic classification of American adults into eight distinct consumer segments