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CCR3

Terms in this set (90)

Which of the following activities is not commonly considered as being part of the Sales Force Automation (SFA) component of Operational CRM (Customer Relationship Management)?
Sales Forecasting
What term is commonly used to describe the marketing of additional related products to customers based on a previous purchase, such as when you have a checking and savings account at your bank, the bank will often recommend other products for you, such as certificates of deposit (CDs) or other types of investments?
Cross Selling
What term is commonly used to describe applications that help organizations plan campaigns that send the right messages to the right people through the right channels, and personalize individual messages for each particular customer?
Campaign Management
With respect to Customer Relationship Management, which category of a company's "customers" includes government agencies, non-profit organizations, and facilitating firms that help a company achived its goals?
External Stakeholders
Which of the following benefits of an Analytical Customer Relationship Management (CRM) system is related to helping a company understand customer behaviors and preferences to a depth that it allows firms to customize and target their marketing messages?
Personalizing Customer Communications
Used as part of Nestle's Digital Acceleration Team marketing strategy, what type of CRM focuses on engaging the customer in a collaborative conversation and cultivating virtual communities?
Social CRM
Using the Software-as-a-Service (SaaS) model, what technology has changed the cost structure of the CRM market in a way that allows small companies with limited resources to utilized CRM applications?
Cloud Computing
When creating a strategy for deploying a Microsoft PowerBI solution, what approach is typically governed by the central information technologies group who product reports and dashboard consumed (used by) functional business users?
Blended IT-Managed Self-Service BI
Which of the following "Marketing Principles" considers the issue of resource constraints and the importance of understanding the marginal benefit and costs associated with every incremental dollar invested in a segment or product?
Managing Resource Tradeoffs
During what phase of a typical customer product lifecycle is the product widely accepted but intense price competition reduces profits and some firms drop out due to increased market competition?
Maturity
With respect to mobile computing, which of the following "value added" attributes was NOT described as a characteristic of mobile computing breaking the barriers of geography and time?
Anonymity
The growth of relatively inexpensive digital content, such as music (e.g., iTunes), ringtones, and downloadable games has increased the use of which of the following payment methods as merchants seek to avoid paying credit card fees on small transactions?
Micropayments
According to Pixel Farm, because a mobile device is uniquely personal, approximately what percentage of mobile users have expressed concerns about the collection of personal data by marketers?
75%
Of shoppers who use their smartphone for checking prices and searching for product information while shopping, which demographic group of shoppers has the LOWEST percentage of individuals who are likely to engage in showrooming (i.e., examine a product in-person at a brick-and-mortar store and subsequently make a purchase using their smartphone online)?
Boomers
According to the Forrester Research on showrooming, what did the National Retail Foundation find as the most common reason for a consumer to research other options while shopping for a product in a physical store?
A price match for the item
What term is used to describe how mobile computing allows individuals to initiate real-time contact with other systems anywhere, any time since they carry their mobile device everywhere?
Broad reach
What term describes the practice of persuading customers to buy additional related products/services (often called "Bolt Ons" or "Add Ons") with the items they're already purchasing that create more a more complete solution, such as selling a case with a smartphone?
Cross Selling
What term describes the practice of giving customers the option to buy an item that is "better" than the one they are considering, such as supersizing a meal or upgrading to a more advanced smartphone?
Upselling
According to the U of Digital "Beacon Technology Explained" video case, which of the following was NOT discussed as a component in a beacon-based system that results in advertising messages being displayed on a customer's device?
GPS receiver to provide time and location information
With respect to location-based services, which of the following terms describes a process of converting a non-revenue-generating product into a source of income?
Monetize
Why would the SRC attribute on this HTML IMG tag result in a penalty for your ABP-3 website?<img alt="Sears Logo" src="../Sears_logo.png" height="200" width= "300" />
The path "../" in front of the filename is a not allowed
Typically, how long before you're able to access Arizona's Adobe Create Cloud after you have completed the registration process?
Within 24 Hours
With respect to ABP-3, all of the following are correct statements about the website development tool Blue Griffon, except:
You must get prior permission from an instructor to use Blue Griffon as your ABP-3 website development tool
In the following image, what indicates that the placement of search result has beed determined based on paid advertising?
The work "Ad" before the URL
Which of the following actions was described as being a common mistake (pitfall) made when completing ABP-3?
Using cut-and-paste to copy text directly from the web or a word processing document into your website
What term is used to describe any system that increases or improve functional capabilities of individuals with disabilities?
Assistive Technology
Which of the following US laws is specifically focused on prohibiting discrimination against students with disabilities by schools receiving federal financial assistance - this includes all public K-12 and post secondary higher education institutions?
Rehabilitation Act of 1973 (Section 504)
Credited with creating the World Wide Web, who was quoted as saying that the "Power of the Web is in its universality. Access by everyone, regardless of disability, technology, or environment is an essential, integral aspect of life."?
Tim Berners-Lee
When developing accessible websites, web professional should not only consider technical conformance with standards and specifications, but also what other dimension related to users with disabilities?
Usable Accessibility
Maintaining functionality across current and future technologies by allowing people bring various devices, operating systems, browsers, plugins, screen readers, and assistive hardware to the web is an example of what type of accessible design?
Percievable
In the User Centered Design process, which of the following process steps incorporates a use case, which is a written description of how users will perform tasks on your website?
Design UI (User Interface)
Which of the following terms describes a collection of techniques, processes, methods and procedures that places the user at the center of the process with users being consulted at each stage of the design process?
Universal Design
According to the The POUR principles of accessibility video case, which of the four POUR principles requires content to be available to at least one of an individual's senses (i.e., seeing, hearing, touching, smelling, and tasting)?
Perceivable
Which of the following dimensions of the learning brain and variability plans, executes, and monitors actions & skills when seeking to answer the "how of learning"?
Strategic Network
In the video case Accessibility and Inclusion for All, Tim Brown of Ideo speaks about what manufacturing technology that not only helps protect individuals with normal physical abilities, but also enabling individuals who could not previously do a job?
Exoskeletons
What type of security control controls restricts unauthorized individuals from using information resources using authentication and authorization?
Access Control
Which of the following issues is typically not part of the risk assessment process?
Perform background checks on all employees responsible for the security of the asset
What type of plan provides guidance to people who keep the business operating after a disaster occurs in order to restore the business to normal operations as quickly as possible following an attack?
Business Continuity Plan
Which of the following individual controls is the method by which an individual's unique claim of identity is validated?
Authentication
Which of the following threat categories would such as viruses, worms, macros, and denial-of-service represent?
Deliberate Software Attacks
Which of the following scanning and analysis risk management techniques would NOT commonly be considers as a type of vulnerability assessment focused on profiling?
Trap-and-Trace Honeypots
What type of firewall protection technique moinitors packets and blocks packets based on thier specific source and destination Internet Protocol (IP) addresses, protocols and ports?
Packet Filtering
What term is used to describe the pre-printed codes that can be used as an alternate authentication method when your DuoMobile app isn't available?
Bypass Codes
When considering the economics of risk management, the risk optimization line determines all of the following EXCEPT:
Value of the Assets
As a part of a developing a risk managment strategy, risk analysis considers all of the following except:
Motivation of the hacker
With respect to Eller's "How We Got There" Web Redesign Process, during what phase did the design team complete tasks such as outlining the site, creating wireframe layout, and proposing visual design?
Phase 2: site messaging
Which of the following types of website types (as described in the ABP-3 guidelines) best describes use of the Eller website as a marketing hub to obtain contact information about new prospective students and potential donors?
Utility Website
What term is used to the describe the activity where the Eller design team examined aspects, such as the content, navigation, and information architecture, of the webpages of our peer institutions for ideas that we might integrated into our new design?
A peer institution is a similar university considered to provide a fair comparison for what our institution should be.
Competetive analysis
In the Eller College website redesign process, tasks such as competitive analysis, creating a project plan and assessing "as-is" capbilities using web surveys were performed during which phase of the project?
Defining the Redesign phase 1
With respect to the Eller College of Management's website design strategy, what role does Eller expect its external web presence to serve with prospective and current students, corporate recruiters, potential donors, and the broader community
Marketing Hub
What type of decision determines whether a project is worth all the effort and investment or should it be halted, and is commonly based on the outcome of a multi-dimensional feasibility assessment of the project?
Go/No Go Decision
_________ is a method of delivering software in which a vendor hosts the applications and provides a service to customers over a network, typically the internet, where customers pay to use the application.
SaaS (software as a service)
The _________ is a set of long-range goals that describe the IT infrastructure and identify the major IT initiatives need to achieve the organization's goals.
IS strategic plan
Which of the steps in the non-linear, user-centered Design Thinking application development methodology helps designers and managers to set aside their own assumptions and feelings in order to see the situation as the person who will be the recipient of the final product?
Empathy
_________ is a software development methodology that delivers functionality in rapid iterations which are usually measured in weeks and requires frequent communication, development, testing, and delivery.
Agile Development
With respect to measuring the value of an investment, which of the following methods provides an estimate of the time period needed before the net savings equals the initial cost?
Payback Period
Which of the following issues discussed in our class discussion related to explaining the productivity paradox in terms of waiting for employees to gain experience or being able to integrate fully a new information systems with other existing (legacy) information systems?
Time Lags
In contrast to traditional business cases based on estimates, a business case for an investment in IT (information Technology) created using the Total Economic Impact model has all of the following benefits EXCEPT:
Users must plan tangible numbers (specific values) on intangible terms such as "Worth"
In the OVHcloud TEI video case study, what type of visualization (i.e., Excel chart) is used to display the customer's cash flow in the following diagram?
Stacked Column
All of the following benefits and management strategies would commonly be associated with a "good" likelihood of achievability except:
Vendor ROI sales quick calculator
What element of a project plan describes the method of delivery that is covered by documents such as the technical specification and test plans?
How it is to be achieved
As discussed in the Mythical Man Month, adding more people to a project exponentially increases the complexity of communications within the project team. This added communication represents added __________, resulting in more effort being devoted to managing the project's overall structure.
Overhead
As described in the "Ten Axioms for Success", what approach should be used to addresses a common source of project failure described as "scope creep or drift" caused by deviations from the project plan?
manage change
Similar to critical success factors, what term is used to describe a checkpoint for a project, usually when an important goal or deliverable has been reached during a project's timeline?
Milestone
Which of the project management scheduling visualizations includes all three of the triple constraints that are in the Scope Triangle (Time, Resources, and Scope)?
Gantt chart
According to the Mythical Man Month view, adding resources (addition team members) to a project will likely improve (shorten) the time required to complete the project by the largest amount under which of the following scenarios?
Adding resources to a partitionable task
Using a PERT chart to identify variances from planned project schedule dates is an example of what type of management report that has been previously discussed in class that identifies business activities that are not achieving a prescribed performance metric?
In the image shown below, what are the list of tasks that are on the criticalpath for this project?
In the image shown below, what are the list of tasks that are on the criticalpath for this project?
Task A, Task D, and Task E
What "law" relating to project management states that "adding manpower to a late software project makes it later"?
Brook's Law
According to Fred Brooks, the author of the Mythical Man Month, when planning a project, the most time should be planned for which of the following activities?
Coding
Court decisions requiring the Bell System Network to open its network to non-Bell equipment connect to and allowing MCI to provide long distance service in competition to AT&T are examples of what type of milestone in evolution of telecommunication service in the US?
Regulatory Controls
Which of the following terms would NOT commonly be associated with digital transmissions?
Continuous
What type of guided (wireline) media is relatively slow for transmitting data, subject to interference from other electrical sources, and can be easily tapped by unintended recipients to gain unauthorized access to confidential data?
Twisted-Pair
Put the following list of computer networks in the correct order of networks from largest to smallest: local area networks (LANs), metropolitan area networks (MANs), personal area networks (PANs), and wide area networks (WANs).
WAN, MAN, LAN, PAN
Which of the following types of wireline (or guided) media is considered to have the best (or at least good) security?
Fiber Optic Cable
In a data communication architecture, transmitters (senders) and receivers of messages are described using what term?
Actors
Which of the following types of computer ports (mechanical network connectors) would NOT be considered a serial data communication interface?
LPT Port
For network infrastructures that transmit information using analog signals through a communication channel, what term is used measure the bandwidth?
Hertz
When designing its computer network, a business that anticipates that it will have a large and growing network where the company will need to be able to and and remove PCs easily from the network is most likely to choose what network topology?
Star Topology
With respect to network infrastructures, what type of cabling generally has the fastest transmission rate and highest immunity to electrical noise?
Fiber Optic Cables
Connecting approximately 1 million organizational computer networks in more than 200 countries on all continents, the Internet is what type of network?
WAN
What type of guided media is primary used by large telecommunications companies for the telecommunication lines that connect the Internet's primary (backbone) network nodes?
Fiber Optic Cables
IPv4, which is the most widely used Internet Protocol addressing scheme, uses _____ bits allowing it to uniquely identify (address) at most 4,294,967,295 computers and devices.
32
In the Internet Bridges the Communications Gap Transparently case study, what role does an ISP (Internet Service Provider) POP (Point of Presence) serve in the network?
Connects "Local Loop Carriers" to User Services
Which of the following technologies is primarly used to provide data communication links across the Atlantic ocean?
Fiber Optics
When analyzing a packet switched communications network route, what does the term "hop count" indicate?
The number of times a packet is sent (i.e., number of segments in the route)
Which of the following issues would not be considered as a disadvantage of packet switched network operation?
Inefficient line utilization
Also known as an "end office", in the PSTN (Public Switeched Telephone Network), what term is used to describe one of the 19.000 telephone company US switching centers?
Exchanges
Which of the following terms describes a technique used with the electric telegraph in which information is sent to an intermediate station where it is received and then sent at a later time to the final destination or to another intermediate station?
Store and forward
Circuit swtiching requires what type of channel, which means it is assigned exclusively to one call for the duration of the connection and cannot be used by another phone call?
Dedicated
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