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Week 7 Quiz
Terms in this set (20)
Identification as a persuasive strategy means that
a speaker affiliates and connects with an audience
Social judgment theory strongly suggests that conversion
is unlikely to occur, especially from delivering a single speech
A person who holds two inconsistent ideas, beliefs, or opinions at the same time will likely experience
Which of the following is an example of persuasion as defined in the text?
a political candidate speaking to the party faithful, telling them what they want to hear about the evils of the opposition candidate
"Second-hand attitudes" are attitudes that
are formed from media images or what friends have told us
Attitudes that are close to one's anchor attitude are reasonable goals of persuasion according to the social judgment theory.
There are three principal goals for persuasion: conversion to wholly new attitudes and behavior, modification of attitudes and behavior, and maintenance of current attitudes and behavior.
When Obama called statistics on economic recovery "steady growth" but Romney called it "evidence of failure and incompetence," they were both using framing as a persuasive strategy.
The elaboration likelihood model claims that listeners use either central or peripheral routes to persuasion, but not both.
The elaboration likelihood model claims that the peripheral route to persuasion is most frequently used by individuals when the message is very complex and requires technical knowledge.
According to social judgment theory, listeners with high ego involvement will likely change their attitudes and behavior.
Parallel processing, as related to the elaboration likelihood model, means
listeners use both the central and peripheral routes to persuasion
To help an audience to resist opposing arguments, a speaker should inoculate the audience by exposing them to a weakened version of counterpersuasion and then refuting it.
The elaboration likelihood model claims that informed and involved listeners use the central route more often, and listeners with little knowledge and slight interest in the issues more often use the peripheral route.
"The sale, distribution, and use of drugs should be legalized" is a
proposition of policy
Resistance to counterpersuasion (attacks from an opposing side) can be induced by forewarning an audience that an attempt to change their attitudes and behavior will occur.
"Lack of education is a primary cause of poverty" is a proposition of
Presenting arguments to support your case is called refutation.
Listeners must feel vulnerable for a fear appeal to work.
Ego involvement refers to the degree to which an issue is relevant or important to a person.
a group representing a corporation, labor union, or special interest that is formed to donate money to candidates is called
Why would a 100-percent voter turnout not ensure a legitimate election?
The belief that government is wasteful and should be limited to as few activities as possible is an example of a political:
one reason why public opinion should not be the final determinant of public policy is that...
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