Terms in this set (16)
ideas or beliefs that are intentionally spread
when propaganda is used to promote something 'good'
controversial propaganda only?
no, advertisements are propaganda. instrument of controversy 0r conflict, deliberately used
use of persuasion that makes you think everyone else is doing something that you many not be
persuasive because a company shows someone well known using their products. credibility of the celebrity may improve the product
attempt to have people view a product in the same manner that they already view a more familiar subject
links a product to general concepts and ideals that can really only been seen in a positive way
use of common ideals which make a product look as if it is for everyone
advertisement's repeated use of the product brand name in the message
present a dreaded circumstance and usually follow it up with the kind of behavior needed to avoid that horrible event
opposite of glittering generalities, ties a person or cause to a negative image
Face-to-face (interpersonal) communication
The most effective means of transmitting a persuasive message. It is employed in rallies, rumor campaigns, group discussions, lectures, show-and-tell demonstrations, social organizations, social activities, entertainment, and individual person-to-person contact, all providing a participating experience for the individual or group to recall later.
such as television, electronic tape recordings, and sound motion pictures are the second most effective means of communication available to the psychological operator. Effectiveness is based on seeing and hearing the persuasive message. These media are an excellent means of transmitting persuasive messages and eliciting a high degree of recall.
Audio media (loudspeakers and radio)
lend themselves to the transmission of brief, simple messages and to personalization by use of the human voice. They require little or no effort by the audience, and generally, they have more appeal than visual media. Also, the barrier of illiteracy may be more easily overcome with audio media than with visual media (printed material).
can transmit long, complex material. Animated or still cartoons may be used to convey themes to illiterate and preliterate target audiences. Visual media generally have the least amount of popular appeal.
reinforced and the target audience given broad coverage by using several media to deliver the same basic message. For example, radio and television can augment leaflets; face-to-face communication can support newspaper circulation.