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Terms in this set (55)
White space used in a story design
type using only capital letters
An awkward-looking page layout where a story's banner headline sits on top of a photo or another headline.
The part of a letter extending above the x-height (as in b, d, f, h, k, l, t).
An imaginary line that type rests on.
A software command that allows you to raise or lower the baseline of designated text characters.
A page element that extends to the trimmed edge of a printed page.
A mixture of two colors that fade gradually from one tint to another.
A heavier, darker weight of a typeface; used to add emphasis (the word boldface here is in boldface).
A type of dingbat, usually a big dot (·), used to highlight items listed in the text.
Art or type that's aligned symmetrically, sharing a common midpoint.
A layout that tries to use all the space available. It may be heavy in appearance, with little use of white space (the wall street journal)
The part of a letter extending below the baseline (as in g, j, p, q, y).
Decorative type characters (such as bullets, stars, boxes, etc.) used for emphasis or effect.
A thin shadow effect added to characters in a headline.
A small, detailed page diagram showing where all elements go.
Characters wider than the standard set width: i.e., turning this M into M.
All the different weights and styles (italic, boldface, condensed, etc.) of one typeface.
Elements aligned so they're all even along their left margin.
Elements aligned so they're all even along their right margin.
All the characters in one size and weight of a typeface (this font is 10-point Times).
The underlying pattern of lines forming the framework of a page; also, to align elements on a page.
newspaper design technique in which the general movement on the page is from side to side
Dividing a word with a hy-phen at the end of a line (as in these hy-phenated lines here).
A part of a column set in a narrower width. The first line of a paragraph is usually indented; columns are often indented to accommodate art, logos or initial caps.
Initial cap/drop cap
A large capital letter set at the beginning of a paragraph.
Type that slants to the right, like this
Mechanically spacing out lines of text so they're all even along both right and left margins.
Tightening the spacing between letters.
The placement of art and text on a page; to lay out a page is to design it
The ease with which type characters can be read.
The amount of air between characters in a word.
designing the page to leave areas of white space for emphasis. It may feature one large, dominant photograph on each pair of facing pages. This may have a light, clean look.
Small characters of type (no capital letters).
A design system that views a page as a stack of rectangles.
A short word or phrase that's carried over to a new column or page; also called a widow.
A standard unit of measure in newspapers. There are 6 picas in one inch, 12 points in one pica.
The smallest dot you can draw on a computer screen (short for "picture element").
A standard unit of measure in printing. There are 12 points in one pica, 72 points in one inch.
A half-column mug shot.
Advertisements stacked up one side of a page, wide at the base but progressively smaller near the top.
Upright type, as opposed to slanted (italic) type; also called normal or regular.
Text that wraps around an image; also called a wraparound or skew.
Type without serifs: This is sans serif type
The finishing stroke at the end of a letter; type without these decorative strokes is called sans serif.
Coding formats (size, leading, color, etc.) that can be applied instantly to selected text in desktop publishing programs.
Predetermined points used to align data into vertical columns.
A light color, often used as a background tone, made from a dot screen.
A family of fonts - for instance, the Futura family, which includes Futura Light, Futura Italic, Futura Bold, etc.
To run a rule below a line of type.
Type using capital letters
The boldness of type, based on the thickness of its characters.
Ads stacked along both edges of the page, forming a deep trough for stories in the middle.
Areas of a page free of any type or artwork.
Trapped white space
an empty area, inside a story design or photo spread that looks awkward or clumsy
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