QQQ 11

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When Lyft tries to understand what customers are looking for in booking a ride, it is thinking about the component of the product offer.
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When Lyft tries to understand what customers are looking for in booking a ride, it is thinking about the component of the product offer.
core customer value
Trevor knows that most customers do not spend much time searching for or comparing alternatives when they purchase milk, bread, and other consumer staples at his convenience store. For most consumers, these are goods.
convenience
A sales person who cold calls you to sell a cemetery plot is most likely offering what type of product?
unsought product
For a major university, undergraduate studies, graduate studies, and professional programs are ________ within the university's product mix.
product lines
While Madeline was shopping at the kitchen and bath store she noticed a product she had never heard of called an apple corer. She bought one because she thought it would make it easy to prepare apples for her son's lunchbox. This apple corer is an example of a(n) ________ product for Madeline.
unsought
When food company Newman's Own uses the same brand name for a new product, it can spend relatively less on marketing costs for the new product because
people already know what the brand means.
In addition to extensive online and outdoor advertising, Under Armour has intensified its _______ efforts by signing such noted athletes as Zhu Ting (volleyball) and Kelley O'Hara (soccer).
branding
In the case of the Google search engine, the brand name has
become synonymous with the product itself.
Frequent buyer/user award programs can be used to
maintain contact with loyal customers.
Your manager has asked you to find out how many consumers in the market are familiar with the company's brand of mouthwash. What information are you looking for?
brand awareness
Sayid is deciding whether to purchase brand-name dress shirts or a less expensive store brand. He has purchased other shirts with the same brand name in the past but was only marginally satisfied—despite the cost. In this situation, Sam is likely to purchase the store-brand shirts because at lower cost they offergreater perceived value.Squeaky Clean Car Wash uses punch cards to reward customers who make $60 in purchases with 20% off their next purchase. This punch card is one way Squeaky Clean is buildingloyalty to the brand.Coca-Cola is a huge national brand manufacturer. By owning its own brands, Coca-Colaretains greater control over its marketing strategy.During his recent business trip, Jackson stayed in a hotel across the street from a restaurant that had a Dunkin Donuts and Baskin Robbins ice cream store in the same building. These two restaurant chains being located together represents the idea ofco-branding.What brand strategy is TCBY, the frozen yogurt chain, using when it decides to add a new flavor to its menu?a line extensionValerie was surprised to see Procter & Gamble's Head and Shoulders shampoo being promoted as a glamorous health-oriented product. She always thought of Head & Shoulders as an anti-dandruff shampoo. The new ads suggest that Head & Shoulders has most likely beenrebranded.Rafael developed a mouthwash using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush made of bamboo and natural components. Rafael is considering a ________, giving the toothbrush the same brand name as the mouthwash in order to create greater brand awareness.brand extensionAri tried a new low-calorie chip and thought it was awful. He was especially disappointed because he liked the mixed-nut bar marketed under the same brand name. Now he wasn't sure he even wanted to buy the bars he liked before. This highlights a problem in branding known asbrand dilution.What U.S. government agency has the primary responsibility in reviewing food and package labels to ensure claims made by the manufacturer about the product are true?Food and Drug AdministrationWhat is an example of primary packaging?the dental floss dispenser