Only $35.99/year

Terms in this set (138)

The media and society have always adapted to one another. The first consumer communications medium to be digitized was the telephone, beginning in 1962 with digital equipment buried deep within AT& T's network. Today, telephone conversations are converted to digital form in your cell phone handset and travel as computer data throughout the tele-phone network. Digitization first hit the production rooms of print media in the late 1960s. Now it is only in the final printing process that the words and images are converted from computer code to analog print image. Thou-sands of newspapers and magazines are also available electronically. Now most film editing is done on computer and digital 35-mm cameras are in wide-spread use. Video games were digital from the start. The CD recordings reached consumers in 1982. Now the online portability of MP3 files, iPods, and subscriptions are revolutionizing music distribution as well as listening. Cable went digital in part to meet competition from direct broad-cast satellites ( DBS) that began beaming hundreds of channels of digital programming directly to home dishes in 1995. Now many cable subscribers enjoy high-speed Internet access and telephone service as well. HDTV, which uses digital formats to transmit wider and clearer pictures, replaced conventional television completely in 2009. high-def radio, reached the air in 2004 to compete with digital satellite radio services and with streaming audio on the Internet. Digital video recorders threaten broadcasters with their ability to skip commercials and to personalize viewing. Internet television distribution challenges the basic concept of broadcasting to mass audiences.
Thus, the media are becoming an integral part of our information society. There is an emerging, broader view of the media that encompasses telecommunications as well as the mass media