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Tourism Exam 3

Terms in this set (36)

Which of the following fast food restaurants has the reputation for being the major innovator in the industry
McDonald's
Which of the following is NOT a reason for developing product lines?
it helps a company to concentrate its business risk in one area
Wyndham Hotels introduction of its line of "Garden" hotels targeted at business travelers to compete with Marriott's Courtyard concept would be an example of ___ strategy
reactive
Which of the following reactive strategies is being used when a resort works to quickly develop a spa with mud baths because a regional competitor started offering that service?
imitative
If a local rental car agency, hotel and restaurant join forces to pool their resources to better market what they offer and to create bundled packages for a weekend getaway, they are using which proactive strategy for new product development?
alliance
Unlike new product committees, which normally only review and make decisions about whether new products should be developed further, the ___ team is expected to stay on the project through the entire new product development process
venture
A local restaurant has an idea for a special menu offering tapas, but before they invest too much into the new product line, they take the idea to a focus group composed of local individuals who are in the proposed target market. The focus group is used at which stage of the new product development process?
concept testing
The symbol or logo design that is used to identify a product or service is a
brand mark
Which of the following is NOT a characteristic of effective branding?
all of the above
Taco Bell's use of Doritos in the Doritos Locos taco is an example of ___ co-branding
ingredient
The slogan "What happens in Las Vegas, stays in Las Vegas" is an example of a statement to describe how the destination is distinct/different from other destinations, and is known as a
unique destination proposition
The first task in the product development process for the DMO is to take an inventory of all of the various elements that are available at the destination and determine the best way to market them
true
___ products are services that enable the customer to consume the core product by making it available where and when the customer wants it. An example of this is restaurants having hosts or hostesses and wait staff
facilitating
the core product and peripheral services combine to form the ___ product. An example in Las Vegas is how hotels have added peripheral services/products such as casinos, shows, restaurants, etc. to the core product of hotel services
augmented
During the ___ phase of the product life cycle, profits are normally negative and customers tend to be innovators who are willing to take risks to try new products and services
introduction
Sales are normally at a maximum during the ___ stage of the product life cycle
maturity
Which of the following is NOT a way to extend the product life cycle?
increasing the price level on existing products or services
A local hotel that is starting to decline in sales may see a need in the local community and start offering monthly memberships for community members to use their fitness center and swimming pool as a way to generate more revenue. They are using which of the following methods of extending the product life cycle?
finding new uses for products or services
recent "buzz" online is saying that Tuvalu is an island paradise in the South Pacific, because it has very few visitors and very little tourism industry or public facilities available. This means that you are experiencing their idyllic, peaceful, island existence. Tuvalu is at which stage of the Tourist Area Life Cycle?
exploration
Market growth rate in the Boston Consulting Group matrix serves as a surrogate for
industry attractiveness
in an analysis of their Olive Garden properties, Darden Restaurants, Inc. developed a list of properties that they were considering closing because they had a relatively low share of the local market and there was a low potential for growth in the market. The properties on this list are in which category of the BCG matrix?
dogs
Which of the following service gaps exists if the management of a restaurant correctly determines that customers at lunch time expect to wait no longer than 10 minutes for their food, but then fails to design the system to have sufficient kitchen and wait staff to provide food in that time?
standards gap
all of the following are true about relationship marketing, EXCEPT
Relationship marketing works to improve the effectiveness of employees
the difference between REVPAR and ARGE is that REVPAR does not compare actual revenue to maximum potential revenue
true
Which of the following is NOT a common objective for firms to engage in electronic commerce?
all of the above are common objectives
This term was coined by William Gibson in his novel to describe the electronic communities that formed on the internet
cyberspace
When someone checks out of a hotel room via the interactive video services in the room, the now vacant room is automatically added to the inventory of those that need to be serviced by housekeeping. this is an example of which of the trends in how e-commerce has altered the hospitality industry?
technology-mediated transactions
Which of the following is NOT a method used to restrict access and improve security in electronic commerce?
zone defense
A revenue business model simply shows how the firm will generate revenue or income. Which revenue model is being used by Hotels.com when they receive a small commission when a reservation is made using their site?
transaction fees
Which of the following is NOT true regarding server-based gaming?
game terminal hardware, software, and maintenance costs are higher because of the technology
Not all hospitality/tourism firms use the Internet for the same reason. What Internet strategy is a conference hotel using if it uses the website to provide conference planners with information on convention facilities, costs, food, and beverage options?
educating and informing potential customers
All of the following are true about obtaining customer information and building databases, EXCEPT
database information provides little useful information for future promotions
PayPal.com is an example of a ___, an organization that operates like a bank and is the intermediary between the customer and the business that completes the transactions
digital cash intermediary
Which search engine optimization technique involves sending data describing your web site to the search engines and then paying a fee to ensure that your pages are part of the site's engine index?
search feeds
Pure internet companies, such as Expedia.com or priceline.com, have low barriers to entry and high variable costs
false
One of the most important beginning steps to increase search engine effectiveness is to be sure that your website is linked to other sites
true
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