MIS ch 5 - Moore's Law
Terms in this set (34)
capital expense budget
budget for when you actually buy something physical for the company (ex. land, supplies, and other forms of physical capital)
new computing model where organizations replace traditional software and hardware that they would run in-house with services that are delivered online.
enables the vast server farms that power online businesses like Google and Facebook
Discarded, often obsolete technology; also known as electronic waste.
e-waste will only increase with the rise of living standards worldwide
increasingly valuable metals in hardware are not being recycled
a lot is sent overseas to china where it is not properly dealt with (cheaper for Americans) (extraordinarily difficult to monitor and track, and loopholes are rampant)
storage that is nonvolatile and solid state - more robust than moving parts
Nonvolatile, chip-based storage, often used in mobile phones, cameras, and MP3 players. Sometimes called flash RAM, flash memory is slower than conventional RAM, but holds its charge even when the power goes out.
A type of computing that uses special software to enable several computers to work together on a network on a common problem as if they were a massively parallel supercomputer.
several work together on a common problem, very high performance, cheaper
nonvolatile - maintain contents without power and serve as storage devices
EX: hard drive (Amazon uses these cheap hard drives (super cheap now bc of Moore's Law) to store all the data from the pages of the books they offer so you can "Search the Text" - they needed a massive storage database to make that possible)
The part of the computer that executes the instructions of a computer program.
the BRAIN of the computer (CPU- central processing unit)
For processors, Moore's Law means that next generation chips should be twice as fast in about eighteen months, but cost the same as today's models
Chip performance per dollar doubles every eighteen months.
technology is getting faster and cheaper over time
size is going down, power is going up
1 byte =
1 keyboard character
1 kilobyte = ___bytes
1 thousand (one typed page, an email)
1 megabyte = ___bytes
1 million (a CD)
1 gigabyte = ___bytes
1 billion (a DVD, a hard drive)
Storage that retains data even when powered down (such as flash memory, hard disk, or DVD storage).
won't lose this data when powered off
HEART- every part of computer connects to this
Random Access Memory
holds data and software you are currently running
needs power to be able to store data
VOLATILE - all content lost when powered off
temporary storage that provides fast access for executing computer programs and files --- moves from your hard drive to those RAM chips, where it can be more quickly executed by the processor.
creates monitor images
holds info even when powered off
reads/writes CDs and DVDs
optical fiber line
A high-speed glass or plastic-lined networking cable used in telecommunications.
speed transmissions doubles every nine months
maintain contents without power and serve as storage devices
The rate at which the demand for a product or service fluctuates with price change.
highly price elastic (e.g., most consumer electronics) see demand spike as prices drop,
less price elastic are less responsive to price change (think heart surgery).
Tech products are highly price elastic, meaning consumers buy more products as they become cheaper
allows new markets to open
AKA computer chips -- used inside most electronic computing devices
Silicon Valley uses silicon (fine sand!) as a basic raw material to make them
silicon dioxide used inside most computer chips is capable of enabling as well as inhibiting the flow of electricity
A massive network of computer servers running software to coordinate their collective use. Server farms provide the infrastructure backbone to SaaS and hardware cloud efforts, as well as many large-scale Internet services.
software as a service (SaaS)
A form of cloud computing where a firm subscribes to a third-party software and receives a service that is delivered online.
solid state electronics
--suffer fewer failures and require less energy than mechanical counterparts because they have no moving parts.
(RAM, flash memory, and microprocessors, NOT hard drives)
Computers that are among the fastest of any in the world at the time of their introduction.
most famous: IBM-created, Jeopardy-playing Watson (beat human champions)
fastest are built using hundreds or even thousands of microprocessors, all programmed to work in unison as one big brain.
when the power goes out, all is lost that wasn't saved
how does the price elasticity associated with faster and cheaper technologies open new markets, create new opportunities for firms and society, and catalyze industry disruption?
trends suggest that what is impossible from a cost or performance perspective today may be possible in the future.
Fast/cheap computing provides an opportunity to those who recognize and can capitalize on the capabilities of new technology. As technology advances, new industries, business models, and products are created, while established firms and ways of doing business can be destroyed (Kodak).
EX: Kodak is not high in the camera industry anymore because phone companies are able to create cameras that are just as good
people keep finding new ways to implement technology and new forms of technology (smart thermostat, beeping pill bottles)
new markets emerge when poor people can finally afford some forms of technology (cell phones)
what are the managerial implications for faster and cheaper computing?
you have to constantly be improving your product or else you will no longer have a valuable product
managers have to wonder how long computing equipment will remain useful and how upgrading computing and software will effect the capital expense budget.
how does Moore's law affect such areas as strategic planning, inventory, and accounting?
what does Moore's law have to do with inventory values?
Inventory values should not be kept too high according to Moore's law because the technology value will be irrelevant in a short period of time, lessening the value of products on the shelf dramatically.
examples of business use of grid computing and super computing
Supercomputing - used in microprocessors to increase capacity and speed of chips. It is used by United Airlines to increase the number of flight-path combinations for scheduling systems and banks use supercomputers to run its portfolio through simulations and keep less money on hand.
Grid computing - allows computers to work together on a common problem like corporate tasks. The Monsanto firm used this technology to find a way to manipulate genes to create resistant crops.
Movie studios use grid computing for animation and special effects.
Ford uses grid computing for crash simulations.
JPMorgan uses it to save the firm $5 million a year.
How does grid computing transform the economics of supercomputing?
Grid computing software allows computers work together as if they were a supercomputer by each attacking portions of a complicated task.
This allows more firms access to supercomputing abilities because usually the cost of a supercomputer is very high compared to the common software on the shelves used for grid computing that can create one massively parallel supercomputer for a very low price.
what kinds of problems are well suited for supercomputing and grid computing? which are not?
Supercomputing and grid computing are well suited for problems that can be divided up on these parallel systems, for example financial risk modeling, animation, manufacturing simulation, and gene analysis.
Linear problems where one part must be solved before another cannot be solved by these systems easily.
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