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flemming chapter 9

Terms in this set (14)

The Democratic and Republican candidates for president are formally nominated at the
national party conventions
A campaign might use __________ to solicit campaign contributions from those who have supported candidates with similar views in the past.
direct mail
Prior to being banned in 2002 by the McCain-Feingold Act, unlimited monetary contributions that were earmarked for party-building expenses at the grassroots level or for generic party advertising were known as __________.
soft money
Researchers studying campaigns stress that campaigns can have what three effects on voters ?
reinforcement , activation , and conversion
Which of the following is true about states with caucuses ?
Voters attend open meetings where they express their presidential preferences .
How did the McGovern - Fraser Commission make the delegate selection process of the Democratic Party more representative and open to input from the public ?
by requiring delegate selection procedures to be open to all party members
Which of the following was one of the requirements of the Federal Election Campaign Act ?
All candidates for federal office must disclose who contributed money to their campaigns .
Donations to do not have to be disclosed unless a donor gives money specifically for a political ad .
501 ( c ) groups
What is the phenomenon that people's beliefs often guide what they pay attention to and how they interpret events ?
selective perception
If you were running a campaign for a relatively unknown presidential candidate , you would want to allow plenty of time for your candidate to
travel extensively in lowa before the caucuses
A serious presidential candidate must invest in
television ads aimed at the 18-29 age group
Research suggests that political campaigns are most likely to successfully convert voters when they
Ouse " wedge " issues on which the other party is divided
An examination of the number of campaign visits by Hillary Clinton and Barack Obama in the 2008 Democratic presidential nomination contests suggests that
states with early caucuses and primaries receive a disproportionate amount of attention from candidates during the nomination campaign
______was an unintended result of changes to the Federal Election Campaign Act that allowed parties to raise and spend money on voter registration and other campaign materials without limits on spending or the size of contributions that they could accept .
Soft money
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