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Splendid Speaking - Week 20: Advertising

Terms in this set (27)

advertising agency
an independent firm that plans, produces, and places advertising for its clients
advertising budget
the amount of money a company decides to spend on advertising
brand awareness
Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm's communications to consumers.
brand loyalty
consistent preference for one brand over all others
buy and sell
often used to refer to the buying and selling of items between individuals
call to action
writing that urges people to action or promotes change
celebrity endorsement
use of famous people to promote a product
classified ads
small advertisements often put in a newspaper or magazine by individuals
to cold call
a sales visit without an appointment
commercial break
the short period during TV programmes when advertisements are shown
commercial channel
TV channels that make money from showing advertisements
to go viral
to quickly become extremely popular on the Internet through social media
junk mail
unwanted promotional leaflets and letters
to launch a product
to start selling and promoting a new product
mailing list
a list of names and addresses to which advertising material is mailed
mass media
Television, radio, newspapers, magazines, the Internet, and other means of popular communication.
niche product
a product that is aimed at a distinct group of people
to place an advert
to put an advert somewhere
press release
information that an organization distributes to the media intended to win publicity
prime time
the time period when the TV or radio audience is the largest
product placement
Putting products into TV shows and movies where they will be seen
sales page
a page specifically used to promote a product or service
to show adverts
to display adverts on TV or on your browser
social media
any tool or service that uses the internet to facilitate conversations
spam email
unwanted, promotional email
target audience
the portion of the whole audience that the speaker most wants to persuade
word of mouth
people influencing each other in personal conversations
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