Information That Is Spread For The Purpose Of Promoting Some Cause
Attaching Derogatory Labels
Use Of Intensely Emotionally Appealing Words
Associating A Person Or Idea With Something Everyone Thinks Is Good
Getting A Well-Known Person To Endorse Another Person, Product Or Idea
Attempting To Convince The Public That One's Views Reflect Those Of The Common Person
Showing Only The Good Side Of Anything
Convincing People That Everyone Else Is Doing The Same Thing
Using A Germ Of Easily Perceiced Truth Makes The Validity Of The Entire Package More Acceptable
Using Words Whose Connotation Is Generally Accepted By The Audience As Positive (Or Negative) In Order To Create A Subconscious Association
Creating A Photograph Or Drawing Which Either Literally Or Inferentially Presents The Desired Image
Selling An Idea Based On Human Desires For Such Things As Safety, Comfort, Acceptability, Pleasure, Security, Religous Or Philosophical Ideals, Health, Personal Appearance Or Beauty, Sex Appeal, Or Social Status
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