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Information That Is Spread For The Purpose Of Promoting Some Cause

Name Calling

Attaching Derogatory Labels

Glittering Generalities

Use Of Intensely Emotionally Appealing Words


Associating A Person Or Idea With Something Everyone Thinks Is Good


Getting A Well-Known Person To Endorse Another Person, Product Or Idea

Plain Folks

Attempting To Convince The Public That One's Views Reflect Those Of The Common Person

Card Stacking

Showing Only The Good Side Of Anything


Convincing People That Everyone Else Is Doing The Same Thing

Half Truths

Using A Germ Of Easily Perceiced Truth Makes The Validity Of The Entire Package More Acceptable

Loaded Words

Using Words Whose Connotation Is Generally Accepted By The Audience As Positive (Or Negative) In Order To Create A Subconscious Association

Picture Perfect

Creating A Photograph Or Drawing Which Either Literally Or Inferentially Presents The Desired Image

Self Appeal

Selling An Idea Based On Human Desires For Such Things As Safety, Comfort, Acceptability, Pleasure, Security, Religous Or Philosophical Ideals, Health, Personal Appearance Or Beauty, Sex Appeal, Or Social Status

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