7 terms

Creativity Final

Lecture notes

Terms in this set (...)

Company grows large enough that
bureaucracy threatens to dampen speed, risk taking, atmosphere
If people don't stay creative
they cannot survive
Theory X
Employees respond to extrinsic motivation or coercion, were not to be trusted or self-directed
Theory Y
Employees want and need to excel and require the right organizational climate to do so
When each employee can engage with the (systemic) creative process and feels like they are a part of change THEN
the company will reach systemic creativity.
To foster creativity companies must:
-Reduce Unnecessary controls
-Adopt creative-friendly reward systems
-Instill attitudes about efficiency and failure
-Communicate the value of creative change
-Provide tangible and intangible resources
-Lead as a guide, not manage as a manager
Fostering Systemic Creativity
1. Initiate Change 2. Build a Coalition 3. Plan and Experiment