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12 terms

Types of Propaganda

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Propaganda
information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation.
Name Calling
the use of abusive names to belittle or humiliate another person in a political campaign, an argument.
Glittering Generalities
Using vague words or ideas to make something acceptable
Transfer
Associating a person or idea with something everyone thinks is good.
Testimonial
Getting a well-known person to endorse another person, product or idea.
Card-stacking
Showing only the good side of anything.
Bandwagon
convincing people that everyone else is doing the same thing
Plain folks
Candidates going out of their way to appear to be 'just like us.
Half-truths
using a germ of easily perceived truth makes the validity of the entire package more acceptable.
Loaded words
using words whose connotation is generally accepted by the audience as positive (or negative) in order to create a subconscious association.
Picture-perfect
creating a photograph or drawing which either literally or inferentially presents the desired image.
Self-appeal
selling an idea based on human desires for such things as safety, comfort, acceptability, pleasure, security, religious or philosophical ideals, health, personal appearance or beauty, sex appeal, or social status.