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tries to persuade the reader to do, think, or buy something because it is popular or everyone is doing it
a method of propaganda that is an attempt to turn people against and opponent or an idea by using unpleasant labels or descriptions for that person or idea
use of intensely emotionally appealing words so closely associated with highly valued concepts and beliefs that they carry conviction without supporting information or reason
attempting to convince the public that one's views reflect those of the common person (for example, using the accent or dialect of a specific audience).
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