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Basic Electric has three strategic business units ( SBUS ) -smartphones , healthcare , and accounting . Its smartphone unit is its most profitable unit and is the current market leader in the rapidly growing industry . In the context of the BCG matrix , which of the following categories of SBUS best describes the smartphones unit ?
Quip electric toothbrushes , Allbirds brands like Gillette and Unilever by significantly cutting product prices . This scenario represents which of the five industry Warby Parker glasses are all examples of direct - to - consumer companies that took $ 17 billion in sales away from big consumer sneakers , ThirdLove bras , Ritual vitamins , Glossier makeup , Farmer's Dog pet food , and forces ?
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