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Space in an artwork that is positive. Filled with something, such as lines, designs, color, or shapes.
apparent "heaviness" or "lightness" of the forms arranged in a composition. This is gauged by how much a shape draws our attention
forces the eye to move up & down, creates the illusion of tallness or slenderizes the wearer when used in apparel
the appearance of objects (or light sources) described in terms of a person's perception of their hue and lightness (or brightness) and saturation
the visual appearance of something or someone, The two-dimensional contour that characterizes an object or area, sometimes called a silhouette, in contrast to three-dimensional form.
a state of equilibrium, produces equality in a design or outfit, when all sides of design appear equal in visual weight or power of attraction the design seems to have stability
distribution achieved by arranging elements as horizontal or vertical mirrored images on both sides of an imaginary center line of a screen.
the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
Perceived surface quality, tactile quality of goods, how the surface of a material feels and looks
the combination of all elements working together to achieve a sense of harmony in your design; grouping related items close together
The principle of design that uses a concentration of interest or area of focus in a particular part or area of a design.
Principles of Design
Guidelines of balance, proportion, emphasis and rhythm that tell us how to use the Elements of Design to create pleasing designs.
Tool used to show hues, how they are related to each other, and what colors will be created when mixing paints & dyes together
Complementary Color Scheme
Use of TWO colors that are directly across from each other on the color wheel
Split-Complimentary Color Scheme
Uses of THREE colors: combines one color with the colors on each side of its opposite
Accented Neutral Color Scheme
Combines white, gray, black, or beige with ONE other color as an accent
Balance in Garments ...
... is produced by adding decoration or structural parts to an apparel design
the relationship among the different areas of the body, proportion of body parts that gives an indication of shape
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