Chapter 6 Public Opinion
Terms in this set (18)
The collective political beliefs and attitudes of the public, or groups within the public, on matters of relevance to government
An issue's importance to a person or to the public in general
The speed with which the change will occur, and the likelihood that the new opinion will endure
In public opinion, the tendency for or against some phenomenon
The strength of the direction of public opinion
Learning process in which people absorb information and add it to their knowledge and understanding of politics and government
Principle that is learned first is learned best and is lodged in the mind
Principle that what is learned early in life effects learning later in life
Consistent set of ideas about a given set of issues
Taking a fraction of something that represents the larger whole
Population sample which anyone can be randomly selected
Margin of Error
Range surrounding a samples response within which researchers are confident the larger population's true response would fail
Bias introduced into survey results because individuals refuse to participate.
a long-lasting effect of the events of a particular time on the political age at that time.
An event that influences the attitudes and beliefs of people of all ages.
Life Cycle Effect
attitudes o physical characteristics that change as one ages no matter the time period or generation
Miracle of Aggregation
The phenomenon that occurs when a group consists of individuals who are largely ignorant of a particular issue, but their collective opinion tends to make sense.
Individuals with high levels of interest and expertise in politics who seek to communicate their political beliefs to others
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Public Opinion Terms