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MKTG 3651 Lesson 10 Assessment

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Consumers are usually less motivated by particular brands themselves than by the people who own or use those brands. This statement is:

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Consumers are usually less motivated by particular brands themselves than by the people who own or use those brands. This statement is:

By themselves, symbols such as Nike's swoosh or McDonald's golden arches have no value.

Which of the following items are not associated with brand names:

All the above are associated with brand names.

Typically, consumers are not really motivated by brands or marketing firms themselves. Consumers, instead are typically motivated by other people associated with particular brands.

According to this Module, what is the most precious resource for most marketers?

Customers' attention