developed Classical Conditioning and received the Nobel Prize for his work
studied imprinting (a fixed action pattern of ducks to identify with the first organism seen)
Mary Cover Jones
developed counterconditioning to unlearn a classically conditioned response
developed Instrumental Conditioning and termed the "law of effect" which states that a behavior followed by a positive consequence will be strengthened
developed Operant Conditioning and clarified the types of reinforcement and punishment
discovered that taste aversion occurs in only one trial and termed biological preparedness to explain this
discovered that in order for Classical Conditioning to occur, the CS must reliably predict the UCS
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