GCSE Advertising Terminology
Terms in this set (22)
Information that is presented visually through artwork/ photographs or computer assisted images.
A catchphrase which is used to summarise a campaign and make it memorable.
The product is placed prominently in the advert and sold directly.
Where an advert seems to sell something else other than the product such as a lifestyle.
A persuasive linguistic technique - a command.
An oversimplified representation of a person or group of people easily recognised through exaggerated characteristics.
The visual image or symbol associated with a particular brand.
The specific group of people that advertisers want to reach.
The use of celebrities, experts or ordinary people to say how good a product is.
The style of font used that helps to create a specific identity.
Rule of thirds
A convention that divides an image horizontally and vertically into thirds.
Where media texts and organisations operate to promote each other for mutual benefit.
Consumer's familiarity with a brand or product.
The written text of a print advert.
The use of words with images that suggest a particular meaning.
Advertising that is placed in and across a range of different media.
Repetition of the same letter at the start of a word. It creates a sound pattern and is often used in
All aspects of an advertising strategy.
A product that has a distinctive identity or personality.
Informal use of language used in adverts often aimed at a youth market.
Additional meanings created by a word, image or use of colour
The ways in which audiences are categorised.
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