Print Production Manager or for electronic media a Producer
overall responsibility is to keep the project running smoothly and under buget, while maintaining the required level of quality through every step of the production process.
process of converting a script or storyboard to a finished commercial for use on radio, tv, or digital media.
fee for ad run beyond original agreed time. ex. an ad run for 14 weeks when it was contracted for 13 weeks.
quick cuts from one slide to another, in sync with music and sound effects, created with feeling of motion. presenting information using several communication media simultaneously
print production process
consists of four major factors: preproduction, production, prepress, and printng+ distribution
begins when the creative dept submits the approved creative concepts--rough or comprehensive layout and copy--to the production dept.
larger and heavier than text type; useful in headlines, subheads, logos, and addresses, and for emphasis.
Sans Serif (gothic)
the second most popular type group; it is also referred to as block or contemporary.
a complete assortment of capitals, small capitals, lowercase letters, numerals, and punctuation marks for a particular typeface and size.
size is the height of a character (or letter) measured in _____ (72 points to the inch) from the bottom of the descenders to the top of the ascenders.
this type of paper is used mostly for brochures and there are many types of this paper including: news stock, antique finish, machine finish, english finish, and
this paper is available in many finishes and textures, are used on soft book covers, direct-mail pieces, and brochure covers, so they're thicker, tougher, and more durable.
involves completing ancillary functions such as illustrations or photography, setting up the artwork and typesetting, and then melding all these components into a final tangible form for the printer or publisher.
a transparent sheet containing additional details, such as a chart or map, that is placed on top of another transparency on an overhead projector during a presentation.
the various layers of line art and halftones are converted to film negatives, which are carefully mounted together in perfect registration--through a process known as ______.
four-color process or cymk printing
Full color; a process where all colors of the spectrum are created through varying tints of cyan (blue), magenta, yellow, and black
pantone matching system (pms)
a single ink premixed according to a formula and given a specific color number.
the process of dividing desktop published files into separate pages for each of the CMYK colors for printing
a proof that is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.
a less expensive form of the chromalin with relatively thick plastic sheets that can be lifted up.
digital proof or iris
uses ink-jet technology and offers accuracy as well as lower cost and faster turnaround time.
occurs where the edge of one color or shade overlaps its neighbor by a fraction of an inch to make sure the white paper underneath doesn't show.
colored type is printed over a different background color, must let white show through to avoid distorting true colors- requires very careful trapping
the advertiser and agency perform a variety of tasks that allow production to run smoothly, on time, and within budget.
all the elements to be used in the commercial--voices, music, sound effects--come together and are recorded at a _______.
where the producer, director, and sound engineer (and often the client and account executive) sit.
the sound engineer usually records music, sound effects, and vocals separately and then mixes and sweetens them during this phase.
used to portray people and things in lifelike, everyday situations, like typical slice-of-life TV commercials.
digital video effects (dve) units
can manipulate graphics on the screen in many ways: fades, wipes, zooms, rotations, and so on.
allows the camera to see a spokesperson through the back of a two-way mirror while or she reads moving text reflected off the front.
Crudely edited footage before editor tightens up slackness between shots; a kind of rough draft
refers to presenting information or entertainment using several communications media simultaneously.
channels of communications that join the logic of multimedia formats with the electronic system capabilities and controls of modern technologies.
mass audience venue
a venue with hundreds of people in the audience and millions more watching at home i.e. super bowl
involves creating a digital video with a subtle promotional message. the video is designed to tempt viewers to share it with their friends.