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13 terms

mini test 1

STUDY
PLAY
Which of the following statements about the number of alternatives identified in the consumer buying process is FALSE?
Memory based searches will usually identify more alternatives than external searches.
Which of the following is an expected outcome of the consumer buying process?
All of these are expected outcomes of the consumer buying process.
What do we mean when we say a customer has the resources to buy a product?
The person has the time, money and authority to make the purchase?
A feature is...?
an attribute of a product or offering
By definition, Marketing is the activity for creating, communicating, delivering and exchanging ____________ the organization, its stakeholders and society at large?
Offerings that benefit
The consumer buying process deals with how human beings __________ ?
The consumer buying process deals with all of these
Which of the following is NOT a concern during the purchase stage of the consumer buying process?
Identifying all of the alternative products available
Based on what you understand about the consumer buying process, why is it a good idea for Toyota to feature fuel economy in the advertisements for its hybrid Prius automobile.
All of these are reasons why it is a good idea for Toyota to feature fuel economy in advertisements for its hybrid Prius automobile
Which of the following groups would normally be considered to be a stakeholder of a company?
All of these are normally considered to be stakeholders
To be socially responsible, 3M puts what recycled material into its very successful Scotch Brite never rust trademark soap pads?
plastic bottles
What is a need?
a perceived lack of something
Which of the following is NOT part of the marketing concept?
An alternative to a market orientation
According to your book, a marketing program?
is a plan that integrates the marketing mix to provide a good to prospective buyers