PR test 3
Terms in this set (17)
Third person Effect
A person exposed to a persuasive communication in the mass media sees this as having a greater effect on others than themselves
Manner, feeling, position. Disposition to behave: frame of reference + cognitive affect +conation
Writing a speech for someone which is appropriate to the setting in which the speaker will be presenting and fits the speaker's personality. There are a couple of steps that go into writing a speech see PPT.
normally distributed to the media as part of a media kit or w/ a news release. It provides additional background information about product, person, service or event.
Public Service Announcement
unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public's interest
Networking operation system w/in organization
-enables confidential communication & rumor research
drama, statistics, surveys and polls, examples, testimonials, mass media endorsements and emotional appeals.
based on 3 factors, expertise, charisma and sincerity.
Makes possible quick, widespread dissemination of the sponsor's information and opinions through the news media. considered affirmative action to project the hosts' plans or point of view.
-2 way form of communication
Changing media tools
Transitions from traditional media tools to electronic media tools see PPT
There is decreased tendency over time to reject the material presented by an untrusted worthy source
Advertisement that attempts to create anxiety in the consumer on the basis of fear. Effective when executed in moderation
pages websites that contain all the organization's press releases. includes the organ.'s executive profiles.
Couldnt find this: I guess interviews conducted on the news.
social media release
Brief news or feature story. links to organization web site, videos, graphics, photo, sound files housed on website, organizational intergraph. downloadable logos or graphic images contact info, social media tags
a digital recording of a radio braodcast or similar program, made available on the internet foe downloading to a personal audio player
Something that clutters the communication channels
-technical noise: occurs when there is channel disruptions. (actual noise)
-semantic noise: occurs when there are perceptual dysfunction.
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