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Step above Multi-Channel. Omni-Channel dictates that we should provide same brand experience irrespective of channel/medium customer chooses
Providing different platforms like web, mobile, etc. to faciliate the sale of products/items
How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight and so on?
Duplicate content - Ensure that each product will have a unique description and there is only a single path to the same product.
Meta content - ensure that this is populate and crawlable
Meta title - again, make sure that this is populated
Keyword search terms - make sure that this information is populated and relevant
Attribute weight - When SOLR is used, make sure that weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
Canonical Link Element
Used for SEO that will describe the 'proper' link that should be used.
Social Merchandising" techniques that are used in commerce
-Ratings, likes, comments and purchases from either a social network or a broader community
-This can involve onsite ratings and reviews
Currently the trend is moving towards matching customer interests with products offering.
Secure Socket Layer
Required as it will encrypt data that is entered client side when transmitting to the application
When Is SSL Required When Transacting Online Data?
It is required when the data is personal or private
Payment Application Data Security Standard
Implemented in an effort to provide the definitive data standard for software vendors that develop payment applications
When Should PA-DSS Be Applied?
This should be applied on any site that is utilizing payment applications
Process for getting a site certified as PCI-compliant
Utilize a PCI scanning told that will provide a report on the level of compliance. If there are any failures, they will need to be addressed and resolved before a rescan can take place.
Best practices for protecting commerce user data
Never store sensitive data onsite (CC or payment info) and for the data that is stored, ensure that the information is encrypted where available and correct server security measures are in place to prevent access to this information
Best usability practices when building an online catalog and checkout system
Always place yourself in the customers' shoes to design for their optimal experience. Make sure that products and information are easy to find and that the process to checkout is a streamlined experience with the leas amount of barriers to conversion in place
-Typically will be managed via a Gantt chart
-Not flexible to change
-Typically need to design and scope the entire project before beginning
-Spring based delivery
-Iterative development where priorities can shift each sprint
-Provides flexibility to implement small changes to the product as it can be seen as an output to each sprint
-Planning is style required
Advantages of Magento MVC Architecture when building a site.
-Used to keep the code modular and clean to assist in the programming (keeps things separate)
Divides a given software application into three interconnected parts, so as to separate internal representation of information from the ways that information is presented to or accepted from the user
-The central component, the model, consists of application data, business rules, logic and functions
-A view can be any output representation of information, such as a chart or a diagram
-Multiple views of the same information are possible, such as a bar chart for management and a tabular view for accountants
-The third part, the controller, accepts input and converts it to commands for the model view
Model View Controller
Methods available in the Magento Admin (in the System section) to change the design of a site
How can you change the layout of the catalog pages using Magento Admin functionality?
Product data constructed in Mangeto
EAV structure so that there can be an ever-expanding structure of data
Elements of a product include:
When does product inventory change (decrease) during the ordering process?
When the order is actually placed by the end user (pending/processing)
How can an administrator control the inventory change?
-Manage Stock Yes/No
-Decrease Stock When Order is Placed
Return Merchandise Authorization
Type of RMA
REASON FOR RETURN:
-Out of Service
Requires attributes for creating a CMS page using Magento Admin functionality
Process for creating a product, and catalog data used in this process
Catalog -> Manage Products -> Add Product
Select the Product type and attribute set
Based on the above set the appropriate attributes
Enable the product and assign to the appropriate categories
How is the price defined for a product and what methods are available for the changing product price using Magento Admin functionality?
-Price is defined within the Prices tab of a product
-Can be set as a standard price
-Set a special price
-Set a group price
-Set a tier price
-Configurable base plus price
-Catalog price rules
-Shopping cart price rules
What are the main differences in Magento indexing between Magento Community Edition 1.8 and Enterpise Edition 1.13?
-Removed ability to manually re-index
What marketing and merchandising features are available only in Magento Enterprise Edition?
-Dynamic Rule Based Product Relations
-Automated Email Marketing Reminder
-Multiple Wish Lists
What payment methods are payment functionality are available only in Magento Enterprise Edition?
Different product types in Magento Enterprise Edition
Minimum attributes to create a simple product
-Qty (If Manage Stock = Yes)
What is the product "Attribute Set" used for in Magento?
A grouping of attributes that can be used as a template for similar products (for example, there could be a set specific to electronics and one specific to clothing as there is not a lot of overlap)
Can you have different product types using the same Attributes Set?
Yes, can definitely have different product types using the same attributes
What is the process of creating layered navigation (including category creation and attributes, product attribute types, and product-category associations)?
-Create and category tree that will be used for the main navigation and potential drill down
-Create the attributes and determine which will be used for reductive navigation from the manage attributes section of the admin
-Assign the products to categories and the appropriate attribute values
Different ways in which an Admin user can update product inventory
-Directly in the product record
-Mass import updates
-Creating an order in the admin
-Creating a credit memo and returning to stock
-Canceling an order
How can you display associated products in the car and on the product page?
-This can be accomplished by specifying one of the product relations (related, up-sell, cross-sell)
-Can either be specific (in the product record) or rule-based (EE only)
How can you create a page redirects for specific search requests?
-Navigate to Catalog -> Search Terms
-Edit or Add New Search Term
-Choose the term and specify the page to redirect users to
Can a customer submit a JPG image with a product review?
How can you display a telephone number in a page footer using Admin functionality?
-Specify the phone number for the store
-Enable display in footer using the appropriate variable
Which Magento feature can be used to display different content (example: CMS banner) depending on customer playgroup?
How can you create a product discount to have it automatically added in the shopping cart
-Shopping cart price rule
What are the different product or order price discount options available in the shopping cart in Magento Enterprise Edition?
-Percent of product price discount
-Fixed amount discount
-Fixed amount discount for whole cart
-Buy X get Y free (discount amount is Y)
Can a customer place orders?
Dependent on if 'Guest Checkout' is selected as an option in the admin configuration
Can customers ship products to multiple different addressed using native Magento functionality?
How can a customer register an account when placing an order?
-Option to 'Create an account" or 'Checkout as guest' as the first step in the checkout process
Can shopping cart products be shared among different websites?
No, only one cart per site that is not shared
What are the different shopping cart promotion types, and how can shoppers apply them as discounts?
-Percent of product price discount
-Fixed amount discount
-Fixed amount discount for whole cart
-Buy X get Y free (discount amount is Y)
-Either automatically or via a coupon
How does the persistent shopping cart option work in Magento?
When a user adds a product to their cart (even if not logged in), that session is cookied so if the user is to return, those items will still appear in their cart as a part of that session
Does Magento Enterprise Edition functionality allow merchants to contact shoppers about their abandoned shopping carts?
-See Reports -> Shopping Car and select Abandoned Carts
-Can then export as CSV or contact with the email of the account if the user has submitted that information
What is Magento Secure Payment Bridge?
-Magento Secure Payment Bridge assists merchants win meeting PCI standards with this Payment Application-Data Security Standards (PA-DSS) compliant payment application
-Implementing Secure Payment Bridge with Magento Enterprise save online money and time when it comes to complying with PCI DSS Standards
What shipping option attributes are available for a customer when placing an order?
How is the shipping cost calculated for the DHL and table rates methods
Table Rates - used rates in table and lookup based on product information
DHL - live rate lookup (not on the weekend)
How can a customer account password be changed by a customer or an Admin user?
Customer - My Account or Password Reset
Admin - In the customer
Can customers share their wish lists with friends?
Yes they can via email
Can a customer print an order invoice from the My Account section?
Yes, My Account -> My Orders
What product types do not require any shipping cost?
Can a customer apply a coupon on the order review page?
No they cannot, only in the car (native)
Is it possible to change product qty during the checkout, on the order review page?
-Not during the checkout, only in the cart (but can be directed to the cart at the oder review page).
What is a gift certificate, and how can it be used?
-A Magento Gift Certificate is a form of payment that can applied to an order
-This can be applied on the Cart page before proceeding to checkout
When an order is saved in the Magento database, what triggers a confirmation email to a customer who pays using PayPal Express (Logging into the Paypal account? Clicking the Checkout button? Clicking the Purchase button?)
Clicking the Purchase button
When editing a pending order, what data can be changed?
Address and contact information
What are the different methods of creating an order in Mangeot: One Page Checkout, Multiple Addresses Checkout, Backend Create Order, Web Services API, Order Import, Other?
-One Page Checkout
-Admin Order Create
-Web Services API
Does Magento native logic allow for partial shipment or partial payment of an order, and if so, what are the conditions for using this functionality?
-Yes, only if an appropriate payment method is used that will allow for the partial capture
-Split shipments can usually be applied to an order, however the invoice would be for the complete order (depending on the payment method)
How are cookies used in Magento
Tracking user preferences
What customer's data is saved in cookies, and how is it used in the storefront using Magento native functionality?
-Items in cart
-Some data that the user enters
-Store selection (store view, store, website)
What are the three major security feature in native Magento EE v. 1.13
-CSRF - Cross-Site Request Forgery (Form Keys)
-Secure payment bridge
What is the data encryption, hashing key management method used in MAgento EE v. 1.13?
Where can a merchant find Magento extensions
-Some will be available directly on the developers' websites
-Magento Connect is the best place to look
What are the two ways of installing an extension in Mangeto?
-The Connect Installer via the Admin
-Copying installation files directly to the server
How can a Magento Admin user disabler an extension using Admin functionality
-Disable Module Output
Does a layout change of a category page from one column to three columns requires a customization?
No, Catalog -> Categories -> Manage Catergories -> Custom Design -> PAGE LAYOUT
Which of the following changes requires a code customization: Displaying a banner in the page content area, chaining the footer link, changing a product page layout from one column to two columns?
Does creating a product price attribute require a customization or can this be achieved using native Mangeot functionality?
This can be accomplished via the Admin
Could you create a "How did you hear about us?" customer attribute to collect customer data during purchase and export it to a CSV rule using Magento native functionality, or would that require a code customization?
This would only be available to Magento EE installations
How can customer groups be used in assigning discounts?
-Can select the Group(s) that the discount will apply to
-Can create a specific Price for a specific Group
What are the differences between customer segments and customer groups?
Groups can be used for pricing
-Segments are used mainly for marketing
Groups are 1:1
Segments are 1:many
Using Magento Enterprise Edition native functionality, how could you display a personalized banner target to customers who match specific conditions?
-Create the appropriate Customer Segment based on Customer Segments
How can product attributes be used when creating shopping cart discounts
-If the Attribute is given the property of 'Can be used in creating promotions' then a condition of that Attribute as it applies to Products can be defined to apply the desired pricing rule
How is shopping cart coupon code use tracked with Magento native logic?
This code is stored with the order and if used is recored against the counter for the specific Coupon Code (if their is a limit)
What are the three common methods of creating product price discounts?
-Direct: Assigning a value to the Sale Price of the product
-Shopping Cart Price Rule
-Catalog Price Rule
How could you create a product price discount and display a related on sake banner on listing pages using Magneto Enterprise Functionality?
-Create the Product Price Discount Rule
-Create the required banner
-Assign the Related Promotion to the Banner
What customer and product data can be imported an exported using Magento native logic?
-All customer data and customer attributes
-All product data
-Note that product relations cannot be exported
What is the process of creating a product in Magento using import functionality?
-Creating all desired attributes and if appropriate, attribute values
-Export the current product sheet
-Update the sheet to add the desired products
-Reimporrt the sheet
-Alternatively, can use data flow profiles
What product types can be created in Magento Enterprise Edition v. 1.13 using product import functionality?
Can you add an image to a product using Magento product import functionality?
-Yes, FTP or web server location
A customer wants to display a CMS block on category pages. What would be the most efficient way to implement that?
-Specify the 'Static Block' to be used for the category
-Select to display 'Products and Static Block'
A customer wants the ability to preview product information pages in the production environment before making them live. What Magento Enterprise Edition module would you recommend to satisfy this need?
A merchant uses a Magento system, along with the other online interfaces, as part of a multichannel business, and the merchant uses a business intelligence application to aggregate data from all of these systems. What native features would allow the merchant to integrate Magento with this application?
Data flow profiles to schedule import an export of data
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