Comm 100 exam 3
Terms in this set (50)
Persistence of vision
Natural phenomenon in which the human eye continues to see an image for a fraction of a moment after the object is removed from sight.
A moving-picture device, invented by thomas edison and his associates in 1892, that allowed one person at a time to watch a motion picture by looking through the viewer.
A projector that made the showing of film on a large screen possible.
Motion Picture Patents Company
Organized by the ten largest movie companies (1908-1912), whose producers and distributors attempted to gain complete control of the motion-picture industry in the US by controlling patents.
Movie Picture Producers and Distributors of America
Self-regulatory body of the film industry created and enforced a code that defined movie morality, setting a president for other media industries.
Modern, building that can house 8-15 movie screens.
Modern building that can house 16 or more screens.
A production firm that is not owned by a distributor.
Initial outline of a film, used when pitching to executives of a production or distribution firm.
Writing a script for a film without a contract to do so, with the hope that when the script is passes along to various production firms by the scriptwriter's agent it will be bid for and purchased.
Back-end deal (Percentage of the gross)
A deal in which an actor or director takes a lower salary in return for a percentage of the money that the production firm will receive from the distributor.
Union by actors (SAG), writers, and directors to protect their mutual interests.
The individual responsible for making sure that the equipment and personnel necessary for a film's production are available when they are needed.
Completion bond company
An insurance company that, for a large fee, will cover the costs of film production that exceed an agreed-upon amount.
A simultaneous release date for a movie in different countries.
Wide Release (saturation release)
Opening a film in more than 2,000 theaters simultaneously.
The initial release of a film in a small number of areas; executives use this when they think a film could be a wide release but needs more time.
Only released to a handful of carefully selected theaters based on target audiences.
Research on the public's awareness of and interest in, a film; beginning two weeks before opening and continues through a month after release.
An agreement between a exhibitor and distributor, based on the break-even point of the theater and how much above that they will earn.
Audit Bureau of Circulation
Independent organization established in 1914 by advertising agencies to verify the size of a periodical's audience.
Ads that list the benefits of a product in ways that would move the consumer to purchase.
Ads that tie into a positive feeling.
Companies that sell time to advertisers on many radio stations.
Agency holding company
A firm that owns full-service advertising agencies, specialty agencies, direct-marketing firms, research companies, and even PR agencies.
On commercial is sent to a particular neighborhood and a different version is sent to a similar neighborhood, and then you check sales in those two zones.
Information that links demographic categories to personality characteristics of an audience.
A group of television ads in succession. The first commercial is most likely to be noticed.
A foldout from the back or front cover of a magazine or book; draws greater attention.
A special service promised by a media firm to its most desired advertisers as an incentive to get their business. (free internet space if tv ads)
Omnicom, WPP, Interpublic, and Publicis
The Big Four (agency holding companies)
The ability to cultivate a rapport with, and the loyalty of, individual consumers.
products used in movies and TV shows are provided by the manufacturer to the producers for free in exchange for the publicity.
Sending out written materials to explain the firm's positions on various regulations.
Political action PR
Doling out money to individuals and groups that have been, or can be, politically helpful.
Government relations PR
Making sure that interactions between the firm and government officials are friendly.
Short movie that only lasted 5-10 minutes.
MGM, Paramount, 20th Century Fox, RKO, Warner Bros
Top 5 Studios
Most expensive movie ever made.
B-tv show. same characters, similar story line, every time.
1/3 (of the revenue)
Box office sales account for how much of the revenue
Newspapers, TV, radio, magazines, outdoor, internet, yellow pages
Direct mailing, co-op, catalogs, special events
Number 1 global advertising spending
Plans the commercials in terms of what media they should be put in.
Advertising agency actually gives money to media (they write the check)
IMC (integrated marketing)
One company doing all aspects of promotion.
Top global advertising organization
WPP (collection of ad agencies)
Made to look like a news report but is really made by a company trying to get their product/brand out there.
If you want to buy this A film you have to buy a couple B movies as well.