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The Mass Media and the Political Agenda.

14. The first president to manipulate media politics with many press conferences and fireside
chats successfully was

Franklin Roosevelt.

16. The use of detective-like reporting methods to unearth scandals is known as

investigative journalism

11. Since Kennedy,

news coverage of presidential candidates has become increasingly less favorable.

23. Which of the following did Thomas Patterson find in his analysis of news coverage of presidential candidates?

Media references to presidential candidates Nixon and Kennedy were more favorable than unfavorable
and For every two positive references made in the news media to Bush and Clinton in 1992, there were three negative references
and The emphasis in reporting on presidential campaigns has changes from covering "what" to "why."

2. Following the first Nixon-Kennedy presidential debate of 1960, opinion polls showed that

those who watched on television thought Kennedy had won, while those who listened
over the radio thought Nixon won.

12. Cable News Network (CNN)

has brought television into a new era of bringing the news to people and political leaders as it happens.

8. News is what

is timely and different.
has the greatest impact on the most people.

10. The overriding bias in the news is toward stories that

draw large audiences.

1. Which of the following is a chain?


3. Joesph Pulizer and William Randolph Hearst were

turn-of-the-century newspaper magnates.

4. Which of the following is TRUE?

Young adults are least likely to use newspapers and broadcast media
and Young adults are more likely to use naarrowcast media.

5. Epstein's news from nowhere suggests that

TV networks define what is entertaining in terms of average viewers.
and trivial stories rarely make it into the news, even when they are entertaining to average viewers.

7. Who boasted of his power over public opinion by saying, "You furnish the pictures and I'll Furnish the war"?

William Randolph Hearst

9. Which of the following is FALSE?

Since the early 1980s, the average ratings for network news stations (CBS, NBC, ABC) have increased,
and Network news stations (CBS, NBC, ABC) remain instrumental in setting the nation's agenda

13. What differentiates American media from its counteroarts in other democracies?

American media is totally dependent on advertising revenues to keep business going

15. What is the purpose of the FCC?

To prevent near monopolies of control over broadcast media,
and to conduct periodic examinations of the goals and performance of stations as part of its licensing authority,
and to issue a number of fair treatment rules concerning access to the airwaves for officeholders and candidates

16. To use detective-like reporting methods to unearth scandals is known as

investigative journalism.

17. Newspaper chains are

controlled by conglomerates that often control broadcast media as well

18. The ________ stipulates that if a station is advertising time to one candidate, it must be willing to sell equal time to other candidates for the same office.

equal time rule

19. Which of the following statements is TRUE?

As TV viewership has increased, newspaper readership has decreased

21. News manage,emt in the Regan White House Operated on each of the folliwing principles EXCEPT

expand reporters' access to the president.

22. A sensational style of reporting emphasizing corruption, war, violence, and gossip is

yellow journalism

23. A majority of present day journalists believe that the most important thing that the media do or try to do is

get information quickly to the public

25. Which of the following statements is FALSE?

American media are dependent on advertising revenue to support their businesses.

26. Research suggests that American journalists are more likely to consider themselves _____ than the general public


27. Public officials often leak ______ to reporters to see what the political reaction will be

trial balloons

28. Which of the following statements about the FCC is FALSE?

The President makes appointments to the FCC.

6. The cozy relationship between politicians and the press in the twentieth century lasted until

the Vietnam War and Watergate

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