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Researchers focus on arbitrary CS has led to a distorted picture of the principles of conditioning
According to Bandura
Reinforcement influences which responses one will preform more than it influences the acquisition of new responses
Third step in self-modification
Design a program using procedures such as reinforcement, control of antecedents, and punishment
4 Modules of short-term memory
Phonological loop, visuospatial sketchpad, central executive, and episodic buffer
Parallel Distributed Processing (PDP)
models of memory assest that specific memories corresponds to particular patterns of activation in connectionist networks
Research suggests that memory traces may reflect alteration in the strength of synaptic connections at specific locations
Sue Savage Rumbaugh
Worked Kanzi suggests that some animals are capable of some basic language acquisition
Eastern cultures exhibit a more holistic cognitive style, whereas Western cultures display a more analytical cognitive style
Suggest that human decision strategies are simplistic and often yield irrational results
Argues that people in modern societies suffer from choice overload, which undermines their well-being
Argues that people largely depend on fast and frugal decision heuristics that are adaptive in the real world
Refers to the degree to which there is evidence that a test measures what it was designed to measure
Sir Francis Galton
First crude efforts to devise intelligence tests and believed that intelligence was determined by heredity
Demonstrated that gender differences exist in mating preferences that largely transcend cultural boundaries
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