chapter 5 public opinion 3

primary election
elections in which voters determine party nominees.
presidential election
elections are held in years when the president is on the ballot.
midterm election
elections held midway between presidential elections.
the proportion of the voting-age public that votes, sometimes defined as the number of registered voters that vote.
party identification
an informal and subjective affiliation with a political party that most people acquire in childhood.
candidate appeal
how voters feel about a candidate's background, personality, leadership ability, and other personal qualities.
prospective issue voting
voting based on what a candidate pledges to do in the future about an issue if elected.
retrospective issue voting
holding incumbents, usually the president's party, responsible for their records on issues, such as the economy or foreign policy.