belief that citizens can make a difference in politics by expressing an opinion or acting politically
how ppl learn political beliefs (through families, schools, communities, religious institutions etc)
belief that the citizen can make a difference in politics by expressing an opinion or acting politically
problem with opinion polls: chance variaiton that occurs as result of using representative, but small sample to estimate characteristics of a larger population
distortion caused when a sampling methis systematically includes or excludes people with certain attitudes from the sample
small groups of ppl brought together to talk about issues or candidates: too small to provide estimates of public opinion, but useful for testing appeal of ads, terms, slogans etc.
time and mental effort requird to absorb and store information, whether from conversations, personal experiences, or media
people deeply involved in politics, have well-structured ideologies that bind together their positions on different policy issues