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MKT Midterm 2 - Slides 6
Terms in this set (41)
What is a set of interdependent organizations that
ease the transfer of ownership as products move from producer to business user or consumer?
What are the 3 benefits of marketing channels?
1. Specialization and division of labor
2. Overcoming discrepancies
3. Providing contact efficiency
What are the 3 types of channel intermediaries?
1. A channel intermediary that sells mainly to customers.
2. An institution that buys goods from manufacturers, takes title to goods, stores them, and resells and ships them.
3. Wholesaling intermediaries who facilitate the sale of a product by representing channel members.
What are 3 functions performed by intermediaries?
1. Transactional Functions
2. Logistical Functions
3. Facilitating Functions
What are 3 types of transactional functions?
1. Contacting / Promotion
3. Risk Taking
What are 3 types of logistical functions?
1. Physically distributing
What are 2 types of facilitating functions?
What are the 4 channels for consumer products in order of what they can provide?
1. Direct Channel
2. Retailer Channel
3. Wholesaler Channel
4. Agent / Broker Channel
What are the 4 channels for business products?
1. Direct Channel
2. Industrial Distributor
3. Agent / Broker Channel
4. Agent / Broker Industrial Channel
What are the 3 alternative channel arrangements?
1. Dual/Multiple Distribution
2. Strategic Channel Alliances
3. Nontraditional Channels
What are the 3 factors affecting channel choice?
1. Target Market Factors
2. Product Factors
3. Producer Factors
What are the 3 target market factors?
1. Customer Profiles
2. Consumer or Industrial Customer
3. Size of Market
What are the 3 product factors?
What are the 3 producer factors?
1. Producer's Resources
2. Number of Product Lines
3. Desire for Channel Control
What are the 4 social dimensions of channels?
1. Channel Partnering
2. Channel Power
3. Channel Control
4. Channel Leader
What is the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage?
What is a channel member's capacity to control or influence the behavior of other channel members?
What is a situation that occurs when one marketing channel member intentionally affects another member's behavior?
What is a member of a marketing channel that exercises authority/power over the activities of other members?
What are 2 types of channel conflicts?
1. Horizontal Conflicts
2. Vertical Conflicts
What type of conflict occurs among firms at the same level of the channel?
What type of conflict occurs between different levels of the same channel?
What are all the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use?
Retailers account for ___ percent of U.S. employment?
Retailers ring up almost _____ in sales—nearly ___ percent of the U.S. GDP?
$4 Trillion; 40%
What are the 3 types of retailers by ownership?
1. Independent Retailer
2. Chain Store
What is a business granted a licensed to sell a product under a larger supporting organization?
What is owned and operated as a group by a single organization?
What is owned by a single person or partnership and not part of a larger retail institution?
What are the three ways to classify retailers?
1. Level of Service
2. Product Assortment
What are the 9 major types of retail operations?
1. Department Stores
2. Specialty Stores
5. Convenience Stores
6. Discount Stores
7. Off-Price Retailers
8. Used Goods Retailers
What are specialty discount stores that heavily dominate their narrow merchandise segment?
What are 4 types of non-store retailing?
1. Automatic Vending
2. Direct Retailing
3. Direct Marketing
4. Electronic Retailing
What are the 3 biggest online retailers?
The retailing mix has what 6 P's and is centered on what?
Centered On: Target Market
What are the 2 types of property locations?
Community property locations deal with what 3 things?
1. Economic growth potential
Site property locations deal with what 3 things?
1. Freestanding Store
2. Shopping Center
What are the 6 factors of the presentation of the retail store?
1. Employee type and density
2. Merchandise type and density
3. Fixture type and density
6. Visual factors
What are 2 common selling techniques?
1. Trading Up
2. Suggestion Selling
What are the 3 types of distribution intensity?
1. Intensive Distribution
2. Selective Distribution
3. Exclusive Distribution
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