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5 Written questions

5 Matching questions

  1. defamation
  2. mugshot
  3. PSA
  4. 4 phases of strategic conflict management
  5. What are the factors associated with source credibility?
  1. a public service announcement
  2. b libel-a written falsehood and slander as spoken falsehood both called defamation by the courts
  3. c Ethos
    expertise, sincerity, charisma
    Problems with Celebrities
  4. d 1) proactive-issues management
    2) strategic-risk communication, conflict management
    3) reactive- crisis communication, conflict resolution
    4) recovery-reputation management, image restoration
  5. e a picture of the head and shoulders of a person's body you send to newspapers-small so it fits and most personal part of the body is the face-used to promote ppl

5 Multiple choice questions

  1. public has the right to know over the embarrassment of the company
  2. 1) Definition of Issue
    2) Involvement of Opinion Leaders
    3) Public Awareness
    4) Government/Regulatory Movement
    5) Resolution
  3. start with most important 5 W's
  4. protection of a creative work from unauthorized use
  5. 1) Risk voluntarily taken tend to be accepted (example: smoking vs flying)
    2) the more complex a situation, the higher the perception of risk
    3) familiarity breeds confidence
    4) perception of risk increases when the messages of experts conflict
    5) the severity of consequences affects risk perceptions

5 True/False questions

  1. Informal opinion leaders1) Highly interested in a subject or issue
    2) Better informed on an issue than the average person
    3) avid consumers of mass media
    4) early adopters of new ideas
    5) good organizers who can get other ppl to take action


  2. trademarka word, symbol, or slogan used singly or in combination, that identifies a product's origin. Also, serves as an indication of quality


  3. Power of female consumersdissemination of information to mass media such as newspapers, broadcasts, and stations and magazines, created by Ivy Lee


  4. VNR-video news releasenew trend is b-roll ; typically 90 seconds; designed as "news package"; credibility issues; production: $20-50K


  5. Crisis Management1) Attack the Consumer
    2) Denial
    3) Excuse
    4) Justification
    5) Corrective Action
    6) Full Apology For Always Choose