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5 Written questions

5 Matching questions

  1. Fact sheet
  2. 5 Key Characteristics of Senior Market
  3. reputation management
  4. Familiarization Trip
  5. Crisis Management
  1. a reputation is the track record of an organization in the in the public's mind
  2. b a part of media kits, overview of the product, organization, or event
  3. c 1) Attack the Consumer
    2) Denial
    3) Excuse
    4) Justification
    5) Corrective Action
    6) Full Apology For Always Choose
  4. d 1) Demand high value from purchases
    2) Ignore Fads
    3) Voters-vote in greater #s than their juniors and are more intense readers of newspapers and magazines
    4) health conscious out of self-interest, and want to know about medical developments
  5. e a low cost trip or tour offered to travel agents by a supplier or group of suppliers to familiarize the agents with their destination and services

5 Multiple choice questions

  1. 1) economic performance
    2) social responsibilities
    3) ability to deliver valuable outcomes to stockholders
  2. having bad meat, there was an undercover investigation by Fox media who are being sued for false papers only not defamation
  3. public has the right to know over the embarrassment of the company
  4. start with most important 5 W's
  5. born between '65-'81

5 True/False questions

  1. ResolutionStep 5 of Life Cycle of Public Opinion- ppl w/ authority (elected official) draft legislation or use existing rules to make a statement. Decisions are made to compromise or not; if people remain unhappy, cycle can repeat


  2. Five steps in preparing for media interviewsstart with most important 5 W's


  3. muscular PRa short letter or note to the editor that tries to grab their attention (texts, emails, tweets)


  4. News releasesa short letter or note to the editor that tries to grab their attention (texts, emails, tweets)


  5. 5 variables of risk perception1) Definition of Issue
    2) Involvement of Opinion Leaders
    3) Public Awareness
    4) Government/Regulatory Movement
    5) Resolution