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5 Written questions

5 Matching questions

  1. Foundations of Reputation Management
  2. Formal Opinion Leaders
  3. Issues Management
  4. fair use
  5. VNR-video news release
  1. a new trend is b-roll ; typically 90 seconds; designed as "news package"; credibility issues; production: $20-50K
  2. b 1) economic performance
    2) social responsibilities
    3) ability to deliver valuable outcomes to stockholders
  3. c educational use as long as using small part of book, movie, etc
  4. d a proactive and systematic approach to 1) predict problems 2) anticipate threats 3) minimize surprises 4) resolve issues 5) prevent crises
  5. e elected officials, presidents of companies, or heads of membership groups

5 Multiple choice questions

  1. include the 24/7 efforts to attune to the needs of publics such as disaster victims, employees, government officials, and the media
  2. women make 80% of household purchase decisions and use social networks and corporate websites to form opinions about products
  3. 1) Risk voluntarily taken tend to be accepted (example: smoking vs flying)
    2) the more complex a situation, the higher the perception of risk
    3) familiarity breeds confidence
    4) perception of risk increases when the messages of experts conflict
    5) the severity of consequences affects risk perceptions
  4. through the selection of stories and headlines, tell the public what to think about, although not necessarily what to think
  5. a word, symbol, or slogan used singly or in combination, that identifies a product's origin. Also, serves as an indication of quality

5 True/False questions

  1. Inverted pyramid (in news release)start with most important 5 W's

          

  2. muscular PRa picture of the head and shoulders of a person's body you send to newspapers-small so it fits and most personal part of the body is the face-used to promote ppl

          

  3. Food lion caseeducational use as long as using small part of book, movie, etc

          

  4. Involvement of Public Opinion Leadersthose who have clout with peers because of some special characteristic

          

  5. reputation managementa proactive and systematic approach to 1) predict problems 2) anticipate threats 3) minimize surprises 4) resolve issues 5) prevent crises

          

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