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5 Written questions

5 Matching questions

  1. Familiarization Trip
  2. triggering effect
  3. WikiLeaks
  4. Life Cycle of Public Opinion
  5. News releases
  1. a dissemination of information to mass media such as newspapers, broadcasts, and stations and magazines, created by Ivy Lee
  2. b people did not think WikiLeak should be taken down. Believed public should know no matter how it makes the government look
  3. c 1) Definition of Issue
    2) Involvement of Opinion Leaders
    3) Public Awareness
    4) Government/Regulatory Movement
    5) Resolution
  4. d an event being the catalyst for people to engage with others about a shared interest, events that cause ppl to act on their latent willingness to behave a certain way
  5. e a low cost trip or tour offered to travel agents by a supplier or group of suppliers to familiarize the agents with their destination and services

5 Multiple choice questions

  1. hard-nosed stance of completely disagreeing or refuting the arguments, claims, or threats
    ex: Pepsi and syringes
  2. those who have clout with peers because of some special characteristic
  3. short videos
    news release
    fact sheet
    trademark info
    thumbnail sketches
    high res photos
    industry links
    executive officer photos
  4. new trend is b-roll ; typically 90 seconds; designed as "news package"; credibility issues; production: $20-50K
  5. Born between 1982 and 1999. "want high pay status but aren't willing to work for it" not as worried about societal ills as once thought. more high maintenance

5 True/False questions

  1. Involvement of Public Opinion Leadersthose who have clout with peers because of some special characteristic


  2. Sarbanes-Oxley ActStep 5 of Life Cycle of Public Opinion- ppl w/ authority (elected official) draft legislation or use existing rules to make a statement. Decisions are made to compromise or not; if people remain unhappy, cycle can repeat


  3. 5 Key Characteristics of Senior Market1) Highly interested in a subject or issue
    2) Better informed on an issue than the average person
    3) avid consumers of mass media
    4) early adopters of new ideas
    5) good organizers who can get other ppl to take action


  4. Generation Yborn between '65-'81


  5. B-rollthe video only, without narration giving a television station maximum flexibility to add its own narration or use just a portion of the video as part of a news segment