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5 Written questions

5 Matching questions

  1. What are the factors associated with source credibility?
  2. VNR-video news release
  3. Pure advocacy
  4. media kit
  5. PSA
  1. a hard-nosed stance of completely disagreeing or refuting the arguments, claims, or threats
    ex: Pepsi and syringes
  2. b usually prepared for major events and new product launches. gives editors and reporters a variety of information and resources:
  3. c new trend is b-roll ; typically 90 seconds; designed as "news package"; credibility issues; production: $20-50K
  4. d Ethos
    expertise, sincerity, charisma
    Problems with Celebrities
  5. e public service announcement

5 Multiple choice questions

  1. educational use as long as using small part of book, movie, etc
  2. Basic News Release
    New feature about the product or service
    fact sheets
    bios on the spokesperson or chief
    basic brochure
    contact information
  3. those who have clout with peers because of some special characteristic
  4. people did not think WikiLeak should be taken down. Believed public should know no matter how it makes the government look
  5. start with most important 5 W's

5 True/False questions

  1. Issues Managementa proactive and systematic approach to 1) predict problems 2) anticipate threats 3) minimize surprises 4) resolve issues 5) prevent crises


  2. Media alert/advisorymost common in short, bulleted items, announces a significant event/issue that is prominent and imminent


  3. Generation YBorn after 1990, children, teens, and college students influence their parents' buying decisions, major consumers of digital media


  4. What does an E-Kit contain?short videos
    news release
    fact sheet
    trademark info
    thumbnail sketches
    high res photos
    industry links
    executive officer photos


  5. Sarbanes-Oxley Actan event being the catalyst for people to engage with others about a shared interest, events that cause ppl to act on their latent willingness to behave a certain way