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5 Written questions

5 Matching questions

  1. GenPHAR Case Study
  2. Media alert/advisory
  3. WikiLeaks
  4. mugshot
  5. Pure Accommodation
  1. a people did not think WikiLeak should be taken down. Believed public should know no matter how it makes the government look
  2. b Doctor Dang was being investigated for potentially misusing federal grant money. MUSC wanted to distance itself from Dang. Used justification and denial.
  3. c the organization agrees with its critics, changes its policies, makes restitution and even makes a full public apology
  4. d a picture of the head and shoulders of a person's body you send to newspapers-small so it fits and most personal part of the body is the face-used to promote ppl
  5. e most common in short, bulleted items, announces a significant event/issue that is prominent and imminent

5 Multiple choice questions

  1. having bad meat, there was an undercover investigation by Fox media who are being sued for false papers only not defamation
  2. 1) economic performance
    2) social responsibilities
    3) ability to deliver valuable outcomes to stockholders
  3. Step 2 of Life Cycle of Public Opinion- media coverage puts issue on public agenda, discuss issue and determine if symbolic of larger broader issues
  4. usually prepared for major events and new product launches. gives editors and reporters a variety of information and resources:
  5. 1) proactive-issues management
    2) strategic-risk communication, conflict management
    3) reactive- crisis communication, conflict resolution
    4) recovery-reputation management, image restoration

5 True/False questions

  1. Informal opinion leadersthose who have clout with peers because of some special characteristic


  2. B-rollthe video only, without narration giving a television station maximum flexibility to add its own narration or use just a portion of the video as part of a news segment


  3. Five steps in preparing for media interviewsstart with most important 5 W's


  4. FCC (Federal Communications Commission)ensuring that the public airwaves are used in the public interest, tv, radio, internet


  5. Issues Management1) Attack the Consumer
    2) Denial
    3) Excuse
    4) Justification
    5) Corrective Action
    6) Full Apology For Always Choose