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5 Written questions

5 Matching questions

  1. Involvement of Public Opinion Leaders
  2. agenda setting
  3. Generation X
  4. Life Cycle of Public Opinion
  5. defamation
  1. a born between '65-'81
  2. b libel-a written falsehood and slander as spoken falsehood both called defamation by the courts
  3. c Step 2 of Life Cycle of Public Opinion- media coverage puts issue on public agenda, discuss issue and determine if symbolic of larger broader issues
  4. d through the selection of stories and headlines, tell the public what to think about, although not necessarily what to think
  5. e 1) Definition of Issue
    2) Involvement of Opinion Leaders
    3) Public Awareness
    4) Government/Regulatory Movement
    5) Resolution

5 Multiple choice questions

  1. most common in short, bulleted items, announces a significant event/issue that is prominent and imminent
  2. reputation is the track record of an organization in the in the public's mind
  3. those who have clout with peers because of some special characteristic
  4. usually prepared for major events and new product launches. gives editors and reporters a variety of information and resources:
  5. 1) PR practitioner must help interviewee say something that will inform or entertain the audience
    2) know interview's purpose to assemble facts and data for client to use
    3) know background of the media outlet (print/broadcast/web)
    4) Be well acquainted with the interviewer's style
    5) use "bridging" techniques to answer questions and shift focus to areas beneficial to promoting the message

5 True/False questions

  1. B-rollpublic service announcement


  2. 4 "emerging advances" and key points1) clarity of message
    2) timing and context
    3) audience participation
    4) suggestions for action


  3. Babyboomerseducational use as long as using small part of book, movie, etc


  4. What does a Traditional media kit contain?short videos
    news release
    fact sheet
    trademark info
    thumbnail sketches
    high res photos
    industry links
    executive officer photos


  5. What are the factors associated with source credibility?Basic News Release
    New feature about the product or service
    fact sheets
    bios on the spokesperson or chief
    basic brochure
    contact information