Upgrade to remove ads
Marketing Chapter 10
Terms in this set (18)
A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
Disagreements among marketing channel members on goals, roles and rewards-who should do what and for what rewards.
A layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts.
Conventional distribution channel
A channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.
A vertical marketing system that combines successive stages of production and distribution under single ownership-channel leadership is established through common ownership.
Direct marketing channel
A marketing channel that has no intermediary levels.
The cutting out of marketing channel intermediaries by product or services producers or the displacement of traditional resellers by radical new types of intermediaries.
A contractual vertical marketing system in which a channel member, called a franchisor links several states in the production-distribution process.
Horizontal marketing system
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
Marketing channel (distribution channel)
A set of interdependent organization that help make a product or service available for use or consumption by the consumer or business user.
Marketing channel management
Selecting, managing, and motivating individual channel members and evaluating their performance over time.
Marketing logistics (physical distribution)
Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.
Multichannel distribution system
A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.
Supply chain management
Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
Value delivery network
A network composed of the company, suppliers, distributors, and, ultimately, customers who partner with each other to improve the performance of the entire system in delivering customer value.
Vertical marketing system (VMS)
A channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.
You might also like...
Chapter 10: Marketing Channels
Marketing Chapter 10
Chapter 12- Marketing Channels
Other sets by this creator
Cultural Differences Exam
Creativity, Innovation, & Entrepreneurship