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Gordon Allport stated the central concept of attitudes which is
attitude is the key because cause behaviour. An attitude is an idea charged with emotions that predisposes a class of actions to a particular class of objects
Brecklers A B C model
Affective, Behavioural, and Cognitive. Behavioural: our intention to act toward the attitude target. Affective: our feelings and beliefs toward the attitude target. Cognitive: our knowledge of the attitude target
Daniel Katz's function of attitudes
attitudes are determined by the functions they serve for us. People hold a given attitude because these attitudes help them achieve their basic goals
we develop favorable attitudes towards things that aid or reward us. we want to maximize rewards so develop attitudes to help us meet this goal
Express basic values reinforce self image, example see yourself catholic. reinforce that image by adopting catholic beliefs and values
some attitudes serve to protect us from acknowleding basic truths about ourselves or harsh realities of life
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