Upgrade to remove ads
Only $2.99/month

Comm 325

Terms in this set (5)

Last week I was playing the lottery and won $250,000 on a scratch-off ticket. Unfortunately, that's not true, but I have something better. I am holding the winning ticket on how to build morale and increase productivity for the Coleman Company.
A company having a nonmonetary reward system is a great way to do this.
• First I will discuss a current problem that exists at the Coleman Company.
• Secondly I will discuss a solution to that problem and
• thirdly, I will paint a picture by sharing the benefits of using my solution to the problem
--My first main point is the fact that unfavorable conditions, on the assembly lines at the Coleman Company create a low morale for the assemblers.

--My second main point is by offering an incentive program will not only help build the morale, but increase productivity.

--My third main point will outline the benefits that will be reaped by not only the assemblers, but also the company.
Now, I will discuss my first main point. Because of unfavorable work conditions at Coleman, employees suffer from low morale.
Some of conditions at Coleman that contribute to low morale include:
• Hot environment. If it's 100 outside, you can bet that it's 110-115 inside
• On top of being hot, you have to wear protective or safety gear;
o gloves
o earplugs
o safety glass
o and arm guards to name a few
Most jobs require the assembler to stand in one spot for 8 hours a day, doing the same thing every 3-15 seconds.
Then we have what I call the "people factor." Coleman has a very diverse workforce.
That's a polite way of says that I work with some strange people. This may include:
• somebody listening to music you don't like
• somebody that may not practice hygiene as much as the normal person
• others that can be just plain annoying.

According to an online article, written by Michael Blankenship at Roberts Wesleyan College, the Gallup Organization says that low employee morale cost the American economy more than $350 billion dollars every year in lost production and other problems.
Now that I have covered my first main point, the problem of low morale at the Coleman Company, I will now discuss my second main point, my proposal of the solution to the problem.

My proposal to solve the problem is to offer a nonmonetary reward system. This is a great way for an employer to show their appreciation to employee.

According to an online journal published by Ohio State University, a demonstration of employee appreciation is more desired than improvements to working conditions and internal promotions.
The system would be fairly easy to set-up.
• First—there must be a standard 100% efficiency rate set for each assembly line.
o for example, the assembly line that produces 48qt coolers would have to produce 1300 coolers in an 8 hour day to reach 100% efficiency
• Second--a point system must be assigned for each cooler produced above and beyond 1300 coolers in a normal 8 hour day.
• Third—the assemblers would have a catalog which they could trade points for products. These products could include inventory that Coleman wants cleared out of their warehouse or it may even include slightly damaged goods that are still very functional.
According to the textbook Essentials of Strategic Management by John E. Gamble, "One of the most important nonmonetary approaches to enhance motivation is to provide attractive perks and benefits."

Now that I have concluded my second main point by offering a solution to a problem that Coleman has with low employee morale, I will discuss my third main point, the benefits of a nonmonetary reward system.
Now imagine all the assembly line workers, holding hands and swaying back and forth singing Kumbaya.

Well, that is not what this solution is going to achieve, but if employees can work and achieve a common goal and be rewarded for achieving that goal, this will make them little happier knowing that their extra efforts are being appreciated. A happy employee is a more productive employee.
According to an online article by Jessica Stillman from Inc. magazine, "Happiness can boost employee productivity by 10%."
Now that I have finished my 3rd main point, I will conclude by saying that I believe that the Coleman Company can boost the morale of its employees by offering a nonmonetary reward.

In summary, I have discussed my first main point that the Coleman Company has a problem with their employee morale,
in my second main point I proposed a solution to this problem and in my 3rd main point I painted a picture of the benefits of using my solution to the problem.

Ladies and gentleman, I ask you now to support me with my endeavor and help me cash in this winning ticket. Please call Gary Schulte at 1-800-COLEMAN and ask to implement Matt's "POINTS FOR PRODUCTS" nonmonetary reward system immediately so that we all can be winners. Thank you.
YOU MIGHT ALSO LIKE...