Final Exam Ch 4
Terms in this set (57)
What are the two most important management challenges in building a successful e-commerce site?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
In order from beginning to end, the major steps in the SDLC, are:
systems analysis/planning; systems design; building the system; testing; and implementation.
________ are the types of information systems capabilities needed to meet business objectives.
Which of the following basic system functionalities is used to display goods on a Web site?
Which system functionality must be implemented for your Web site to be able to personalize or customize a product for a client?
customer on-site tracking
Which of the following is not one of the nine basic business objectives for an e-commerce site?
optimize system architecture
All of the following are basic information requirements for a product database except:
customer ID numbers.
Which of the following typically includes a data flow diagram to describe the flow of information
for a Web site?
Which of the following details the actual hardware components to be used in a system?
The primary amount of time maintaining an e-commerce site is spent on:
What is not a simple step for optimizing Web page content that can reduce response
segmenting computer servers to perform dedicated functions.
All of the following might be part of a Web site's middle-tier layer except:
legacy corporate applications.
The leading Web server software is:
What is not a basic functionality provided by Web servers
a shopping cart.
Which of the following is used to process certificates and private/public key information?
Which of the following would you use to identify orphan files?
site management tools
Google Analytics is an example of which of the following?
site management tool
What is not an Advantage of dynamic page generation
client-side execution of programming.
Which of the following cannot be used to retrieve objects from a database?
Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?
Which of the following types of servers creates an environment for online real-time text and audio interactions with customers?
Which of the following is not a type of application server?
Which is not basic functionality provided by e-commerce merchant server software
Which of the following is a high-end e-commerce suite?
Which of the following is a basic package for an elementary e-commerce site?
A template that allows you to build an online store, such as that offered by Bigstep.com, is most appropriate for a:
small business with a relatively small variety of products.
Which of the following is not an open source software tool?
The term stateless refers to the fact that:
the server does not have to maintain an ongoing dedicated interaction with the client computer.
Which of the following is not a true statement?
A) Dynamic page generation and business logic (such as a shopping cart) are I/O intensive operations.
B) System performance tends to degrade as more and more simultaneous uses request service.
C) Viewing dynamic pages requires far more capacity than viewing static Web pages.
D) The more large multimedia files a Web site has, the greater the load on the system.
Dynamic page generation and business logic, such as a shopping cart, are I/O intensive operations.
Which of the following types of sites typically tends to have high to very high page views or hits?
publishing or subscription
Which of the following types of sites typically needs a high percent of secure pages?
Which of the following is not a main factor in determining overall demand for an e-commerce site?
static file sizes
The number of hits per second that a Web site can handle depends on:
the bandwidth between the Web site's server and the Internet.
Web servers are most efficient at:
serving static Web pages.
The larger the bandwidth available to a Web site:
the more visitors can simultaneously access the site.
Which of the following e-commerce Web site features do customers find the most annoying?
What is not a step one can take to right-size a Web site's hardware platform and meet demands for service at a Web site
replacing static pages with dynamically generated pages.
Which is not a method of improving the processing architecture of a Web site
adding Web servers.
Which is not an important factor in Web site optimization
ensuring your market is global rather than local.
________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.
The primary way a Web site is able to personalize the content presented to a visitor is through the use of:
In general, the costs of ________ account for at least 50 percent of a Web site development budget.
content design, development, and system maintenance
________ involves testing the site as a whole, in the same way a typical user would when using the site.
________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.
Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.
A standard known as ________ makes it possible to access data from any application regardless of what database is used.
With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.
dynamic page generation
A Web ________ is a software program that provides the specific business functionality required of a Web site
An online ________ allows shoppers to set aside desired purchases in preparation for checkout, review what they have selected, and edit their selections as necessary.
The ________ of a Web site refers to the nature of customer requests and customer behavior at that site.
A(n) ________ is a small, pre-built chunk of code that executes automatically in your HTML Web
page to perform a specific task such as providing weather information.
A(n) ________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.
key elements of building an e-commerce site
areas to make decisions: hardware, software, system design and website design, human resources and organizational capabilities, internet and telecommunications networks.
Hardware platform - underlying equipment needed for functionality.
Objective - enough platform capacity to meet peak demands without wasting money.
Understand the factors that affect speed, capacity, and scalability of site.
web application servers
Provide specific business functionality required for a web site. Type of middleware - isolate business apps from web servers and databases. Single function applications being replaced by integrated software tools that combine all functionality needed for e-commerce.