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Terms in this set (72)

What rhetoric does:
A. Situated action-(situation) the context or setting of rhetoric or where it takes place. rhetorical events always are relevant to the situation.
b. Symbolic action- the use of symbols to coordinate action
d. Social action- Rhetoric, then, is concerned with the use of symbols (language) to induce social action
Transaction- there are exchanges between people. the rhetor and the audience
Strategic action- we use rhetoric to accomplish goals
Constitutive action- rhetorical acts can help us understand reality.

Situated Action- the context or setting. Where rhetoric takes place
Symbolic action- rhetoric is.... The use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols (burke)
Transaction- rhetoric as the study of misunderstandings and their remedies
Social Action- One person attempting to engage another person
Engagement through symbols, symbols influence perceptions, & coordinate responses in acts of cooperation
Significance, ways perceived, understood, and resolved are social constructs
how humans use symbols (language) to reach agreement that permits coordinated efforts of some sort.
Strategic Action- establish a goal and then figure out how to get there. The goal and the means to getting there relative to the obstacles in the way
Constitutive Action- study of discourse, events, objects, that attends to their character as meaningful, legible (able to understand it in it's setting), partisan (one specific group compared to another. Aka no absolute truth or partial), consequential (it has effects, immediately or in the future) and public (blair, Dickinson)
"Pocohantas transforms colonialism into a benevolent ideology of good-will, proto-environmentalism, proto-feminism, and cross-cultural tolerance, a soothing tonic with which to heal public social ills. As such, Pocohantas is a neocolonialist text. It masks present-day colonialist relations inherited from the past and appropriates contemporary social issues such as feminism, environmentalism, and human freedom in order to justify both fear of people of color and beliefs of their inferiority." (129)

Colonialism- push your culture, values on people. if you take this definition and then adding the appearance of being pro environmentalist and pro feminist to justify what's really going on (. There's a real fear of interracial mixture, but by camouflaging that
If you take the fundamental things of colonialism (exploitation, etc) they are much more difficult for people to accept, but you can obscure them through feminism, etc.
!!!Noecolonialism becomes a way to hide the corruption thats really going on.!!!!

"Neocolonialsims employs contemporary ideological and economic strategies to make racism, genocide, sexism, nationalism, and inequitable capital distribution appear necessary." (130)

"The film relies on historical representations and, thus, does not persuade audience members to accept a new ideology so much as it ratifies their unspoken, taken-for-granted attitudes and assumptions about colonialism's necessity." (130)

THE CIVILIZING PROCESS—"THEY [COLONIZERS] TEACH THEM THEIR LANGUAGE, LOGIC, AND HISTORY " (131)
Colonialism was needed so that the "natives" could "progress." (131)

"Pocohantas enacts the colonialist narrative and in so doing legitimates a cultural framework rooted in racism, anti-mescegenation, patriarchy, and capitalism." (151)
How would post structuralists explain who I am: your culture and language, etc etc:
1 created through cultural practices
2. enact a variety of shifting roles
3. are material beings, embodies and present
4. are social and formed socially

Everything ins post structuralism is more complicated. there is no right answer. No order. This is the idea of overdetermination. Overdetermination says bitzer's ideas are false.

Bitzer is structuralist (theres a scheme and structure behind things) Figure out exigence, audience, constraints and you can know everythings. Structuralists have an idea of things are this way, I get meaning from language in this way, there is structure. there are principles behind everything.

Post- structuralist people:
• Created through cultural practices. Pocahontas encountered john smith—countered with culture pre suppositions and cultural practices, starts to question her own subjectivity within that particular culture. Wants to follow john smith instead of the demands of her father
• As a result of that we enact a variety of shifting roles (were family members, employees, members of X nation, X gender, sexual orientation, etc) we constantly shift our identities depending on the moment in time we are operating
• Instead of everything being grounded in language, we are material beings embodied and present (if were cool and calm before an exam, our body will help our performance, vs being anxious). Are we hungry, physically comfortable, sexually aroused, etc
• Our sense of who we are is constituted socially and formed socially. Burke says were beings who seek to induce cooperation. We exist in social groups and cant take that away