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ITGS Terms - Business

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Terms in this set (110)
absolute link
HTML link to a fully specified URL.
Active Server Pages
Technology used to create dynamic web pages, designed by Microsoft.
Active Server Pages Extended
Technology used to create dynamic web pages, designed by Microsoft.
ad blockers
Software to block adverts in web pages.
ALT attribute
HTML attribute that provides a text description of images.
anchor
HTML link which points to a different part of the same page.
Apache
Well known web server software.
applet
Java program which runs inside a web page.
ASP
Technology used to create dynamic web pages, designed by Microsoft.
ASPX
Technology used to create dynamic web pages, designed by Microsoft.
B2B
E-commerce conducted between two businesses, such as a business and their suppliers.
B2C
E-commerce conducted between a business and their customers, for example, online shopping.
back-end
Database which stores web site content 'behind the scenes'.
banner ads
Graphical adverts that are typically displayed across the top of a web page.
bounce rate
Percentage of users who visit a web site but immediately leave it.