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3 terms

TXA 212K Exam 3- Menswear

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What are the 3 main categories of menswear?
-Active sportswear (when doing active things)
-casual sportswear (khakis, polos, etc.)
-tailored menswear
What do men find are the most important aspects when buying clothing? {3}
-value
-comfort
-blend in with other men
How would you describe male customers? {3}
-extremely loyal to stores that they like
-men will pay than women but they look for clothes that last a long time
-it may be boring, but it is efficient