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Gubala POLS Exam 4

Terms in this set (26)

Public Opinion
Values and attitudes that people have about issues events, personalities.
Values and Attitudes
Beliefs and opinion
3 core values
liberty, equality, democracy
Agencies of Socialization
social institutions that help shape our beliefs and values
1. Family & Social Networks
2. Social Groups
3. Party Affiliation
4. Other social groups
5. self-interest
6. education
7. Political environment
Political Ideology
set of underlying beliefs/values that form a general philosophy about role of govt.
Conservatives core value
core value - liberty
Liberals core value
core value- equality
How do we form opinions?
1. Political knowledge
2. Media, govt & private groups
Why public opinion polls are used
for politicians deciding to run, how and where to campaign
RDR
Random Digit Dialing
Sample size
450-1500 respondents [Sampling error/margin of error is about 3-5%]
When polls are wrong
1. Social desirability effect [Race, gender, income, church]
2. Selection Bias [over/under represent population]
3. Push Polling [Leading questions]
4. Bandwagon Effect [Shift support to winning side]
5. Illusion of Salience [asking about disaster after one]
3 media sources
1. Broadcasts [Reaches most]
2. Print [Most important(but not primary)]
3. Internet [ability to be most important, problem with fake news. Cheap]
Benefits of Online News
1. Convenience
2. Current
3. Depth
4. Diversity
5. Decentralization & revitalization of local news
AP wire
Associated Press
Media Influences
1. Civil Rights
2. Vietnam
3. Nixon
4. Clinton
5. Bush
6. Obama
How does the media influence politics?
1. Agenda Settings & Selection Bias
2. Framing [One side of the story]
3. Priming [Reporting Negative]
Interest Groups
groups of people that organize to be heard & influence gov't programs and policies
Types of IG's
1. Buss. & Agriculture (Shell Oil)
2. Labor (United Mine Workers)
3. Professional Association (American Medical Assn.)
4. Public (Save the Whales)
5. Ideological (Christian Coalition)
6. Public Sector (Police)
What interests aren't represented?
-difficult to categorize and unorganized
Key Components of IG's
1. Money
2. Members
3. Leaders
4. Agency/Office
Inside Strategies
1. Direct Lobbying
2. Lobbying the President
3. Lobbying the Exec. Branch
4. Access Iron Triangle
5. Using Courts Litigation
Outside Strategies
1. Mobilizing Public Opinion
2. Using Electoral Politics [elect "right" ppl. to begin w/]
Why IG's in TX?
1. Size
2. Diversity
3. One party state
4. Successful-top 5 in spending
TX top IG's
-oil/gas, big buss., trial lawyers, agriculture, technology
Weak TX IGs
labor, environment, consumer interests, health & human services
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