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mass media

television, radio, newspapers, magazines, the Internet, and other means of popular communication.


The practice of journalists to expose the inappropriate actions of public officials, government organizations, or corporations.

yellow journalism

Journalism that exploits, distorts, or exaggerates the news to create sensations and attract readers.

news leak

carefully placed bit of inside information given to a friendly reporter; benifits leaker and leakee

print media

Newspapers and magazines, as compared with broadcast media.

broadcast media

Television and radio, as compared with print media.

political bias of media

the idea that people vote according to only what they hear or see in the media; however media does usually reinforce beliefs rather than change opinion

media's role in setting the agenda

tv news influence the standards by which governments, presidents, policies, candidates, etc. are judged. people try to influence govs policies--interest groups, pol. parties, public rel. firms are pushing for the priorities to take precedence over others.

sound bites

Short video clips of approximately 15 seconds; typically all that is shown from a politician's speech or activities on the nightly television news.

high-tech politics

A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology.

press conferences

meetings of public officials with reporters

investigative journalism

the use of in depth reporting to unearth scandals, scams and schemes which at times puts the reporters in adversarial relationships with political leaders


governmental regulation of media content

trial balloons

an intentional news leak for the purpose of assessing the political reaction

presidential debates

Debate between presidential candidates

media impact on public opinion

Public opinion is shaped by which stories the media chooses to present: good or bad

candidate-centered campaign

A campaign in which the individual seeking election, rather than an entire party slate, is the focus.

red lion broadcasting v. FCC

A 1969 case in which the Supreme Court upheld restrictions on radio and television broadcasting. These restrictions on the broadcast media are much tighter than those on the print media because there are only a limited number of broadcasting frequencies available.

12th amendment

required separate and distinct ballots for presidential and vice presidential candidates

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