Chapter 13: Retailing & Wholesaling
Terms in this set (10)
Many marketers are now embracing the concept of _____, using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable in-store purchase decisions.
Which of the following retail stores carry a limited line of high-turnover goods?
Best Buy, Home Depot, and PetSmart are super specialty stores that are known as _____.
Independents, factory outlets, and warehouse clubs are types of _____.
Which type of retail organization is strongest in department stores, discount stores, food stores, drug stores, and restaurants?
A contract between a service company and an independent business who pay for the right to operate a business is called a _____.
The _____ concept seems to explain the initial success and later troubles of department stores, supermarkets, and discount stores and the recent success of off-price retailers.
_____ are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling.
Wholesalers holding inventories and reducing the inventory costs and risks of suppliers and customers is known as _____.
_____ are the most frequently shopped type of retail store
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