Chapter 17: Direct & Online Marketing
Terms in this set (10)
Direct-response advertising and home shopping channels are forms of _____
Amazon.com is an example of a(n) _____.
Which of the following observations is true of the National Do Not Call Registry?
It has helped replace invasive calling with "opt-in" calling systems
Which of the following is an example of an on-the-go, on-demand technology?
_____ is the Internet version of word-of-mouth marketing.
Which of the following is targeted to consumers and initiated by businesses?
Purchasing convenience and increased product and service information are the benefits offered by _____
_____ is the fastest-growing form of direct marketing
Unsolicited, unwanted commercial e-mail messages that clog up our e-mailboxes are known as _____.
To address concerns relating to e-mail marketing, most legitimate marketers now practice _____ e-mail marketing.
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